Category Archives: Advertising Research

Saying goodbye to Dos Equis’ ‘most interesting man’

I don’t always pay attention to beer advertisements, but when I do the most interesting man is front and center. There are four things you should know about me before I continue on with this post: I’m a card-carrying Millennial, … Continue reading

Posted in Advertising Research, Brand and Image Research, Market Research in the News | 4 Comments

Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | 2 Comments

Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Chinese Consumers, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | Comments Off

Most engaging Super Bowl ads in 2016

Doritos, Marmot and Heinz produced the most engaging Super Bowl ads, according to a study which tracked people’s facial expressions while they watched the ads. The study, in which software company Lucid and insight platform Qualtrics teamed up with Realeyes … Continue reading

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NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

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Most liked Super Bowl ads of the past 5 years

From ad favorites such as “Puppy Love” from 2014, “Lost Dog” (2015) and “Brotherhood” (2013), Budweiser has dominated the most-liked Super Bowl ads. “The King of Beers has earned another crown by becoming the King of Super Bowl advertising through … Continue reading

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Reflecting on OmniShopper 2015

I’m back in the office after a busy two days in Chicago attending OmniShopper 2015. This trip marked my first time in Chicago (not counting driving through during a family vacation when I was 10) and I thoroughly enjoyed the … Continue reading

Posted in Advertising Research, Behavioral Economics, Big Data, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research, Retailing, Shopper Insights | Comments Off

MR’s Earth Day reminder: The importance of being green

Wednesday was Earth Day’s 45th anniversary and people all around the world were celebrating. As communities planted trees, organized cleanups and attended Earth Day fairs, the market research industry placed a spotlight on what being green means to brands and … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comments Off

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off