Category Archives: Advertising Research

Retail rockets up list of top mobile-location ad categories

Mobile-location ad platform xAd has released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last … Continue reading

Posted in Advertising Research, Mobile Interviewing, Shopper Insights | Comment

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comment

Among a lackluster lot, WeatherTech and American classics took top honors for Super Bowl 2014 ads

It’s been over a month since Super Bowl XLVIII, and Quirk’s has yet to provide its usual post-game follow-up! If our own water-cooler conversation is any indication of general public sentiment, the action on the field and the advertising left … Continue reading

Posted in Advertising Research, Brand and Image Research, Television Research | Comment

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comment

Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

Posted in Advertising Research, Big Data, Market Research in the News, Marketing Best Practices, Quantitative Research | Comments Off

NRF study: 181 million Americans to watch 2014 Super Bowl

The most-watched professional sport in America will draw an estimated 181 million viewers – 75.4 percent – when the Denver Broncos take on the Seattle Seahawks on Sunday, February 2 for Super Bowl XLVIII. And, according to the National Retail … Continue reading

Posted in Advertising Research, Food/Sensory Research, Lifecycle/Lifestyle Research, Media Research | Comments Off

When targeted ads miss the mark

Behavior tracking is simply part of today’s online experience and our virtual profiles become more and more complete every time we log in. Personally, I love that with Chrome, I can have the same personalized, customized-by-my-search-and-click-habits Web-browsing experience on my … Continue reading

Posted in Advertising Research, Behavioral Economics, Big Data, Consumer Research, Quantitative Research | Comments Off

Hispanics shop more, shop early, shop mobile

Every year, the holiday season presents an opportunity for marketers and retailers to gather vast amounts of data on consumers as shoppers head out (or online) in droves to fulfill wish lists. But not all consumers tackle their holiday shopping … Continue reading

Posted in Advertising Research, Consumer Research, Demographics, Ethnic/Multicultural Research | Comments Off

Unethical or just smart marketing? Piggybacking on the popularity of March Madness

It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices | Comments Off

Super Bowl ad-champs use paws and guffaws

What’s the key to winning this Sunday’s Super Bowl ad shootout? Data from Mountain View, Calif., research firm Ace Metrix shows that nearly every top-10 Super Bowl ad for the last three years has used either humor and/or animals as … Continue reading

Posted in Advertising Research, Brand and Image Research | Comments Off