Category Archives: Advertising Research

Reflecting on OmniShopper 2015

I’m back in the office after a busy two days in Chicago attending OmniShopper 2015. This trip marked my first time in Chicago (not counting driving through during a family vacation when I was 10) and I thoroughly enjoyed the … Continue reading

Posted in Advertising Research, Behavioral Economics, Big Data, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research, Retailing, Shopper Insights | Comment

MR’s Earth Day reminder: The importance of being green

Wednesday was Earth Day’s 45th anniversary and people all around the world were celebrating. As communities planted trees, organized cleanups and attended Earth Day fairs, the market research industry placed a spotlight on what being green means to brands and … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Consumer Psychology, Consumer Research, Market Research Findings, Market Research in the News, Public Opinion/Social Research, Shopper Insights | Comments Off

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off

Cupid’s arrow encourages American shoppers

Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Super Bowl fans plan to splurge for game day

The most widely watched sporting event of the year will draw an estimated 184 million viewers when the Seattle Seahawks return to the Super Bowl after last year’s win to face the New England Patriots on Sunday, February 1, for … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research | Comments Off

Super Bowl commercial myths, exposed

As Americans gear up for Super Bowl XLIX, many are looking forward to one thing: commercials. Data from Ace Metrix provides insights from the past five games, breaking down the biggest Super Bowl ad myths and facts. The study has tracked 263 … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Television Research | 1 Comment

New study shows Millennial support for expanded Thanksgiving Day shopping hours

A recent LoyaltyOne research shows there are three kinds of American Thanksgiving Day shoppers: fifty percent who say all-day shopping hours on Thanksgiving Day are a bad idea that detracts from the traditional celebration; thirty-three percent who say stores being … Continue reading

Posted in Advertising Research, Consumer Research, Customer Satisfaction, Demographics, Public Opinion/Social Research, Retailing, Shopper Insights | Comments Off

Notebook vs. laptop: study shows back-to-school spending trends

Let’s face it, shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. As always, today’s parents and educators look to give students a leg up when they head back to school – but … Continue reading

Posted in Advertising Research, Apparel, Consumer Research, Product Research, Retailing, Shopper Insights | Comments Off

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comments Off