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Category Archives: Advertising Research
Unethical or just smart marketing? Piggybacking on the popularity of March Madness
It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, … Continue reading
Posted in Advertising Research, Brand and Image Research, Marketing Best Practices
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Super Bowl ad-champs use paws and guffaws
What’s the key to winning this Sunday’s Super Bowl ad shootout? Data from Mountain View, Calif., research firm Ace Metrix shows that nearly every top-10 Super Bowl ad for the last three years has used either humor and/or animals as … Continue reading
Posted in Advertising Research, Brand and Image Research
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Smash Mute: What is shutting up the ads worth to you?
With the debates leading up to Decision 2012 behind us, it’s only a few short weeks until all is settled at the polls on November 6th. In that time, however, TV viewers can expect the campaign ads and mudslinging therein … Continue reading
Posted in Advertising Research
1 Comment
How to time your social media and e-mail marketing
Turns out that, as in life, timing is everything when it comes to marketing via e-mail or social media. Yesmail Interactive, a Portland, Ore., marketing firm, tracked and analyzed the Facebook, Twitter, YouTube and e-mail campaigns of several clothing retailers … Continue reading
Are your marketing dollars being funneled to your competitors?
Not long ago I read that Google was under investigation by American regulators over whether it manipulates results to block competitors and promote its own services. The FTC investigation is driven by claims that Google is using search results and … Continue reading
Posted in Advertising Research, Brand and Image Research, Customer Satisfaction, Marketing Best Practices
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Maybe Jack Bauer will save the (marketing) world after all
Fascinating AdAge MediaWorks article on Kiefer Sutherland’s upcoming Fox series Touch, which will simultaneously launch in March in more than 100 countries fueled by a massive global marketing effort from Unilever. The mind boggles at the work that must have … Continue reading
Posted in Advertising Research, Brand and Image Research, International Research
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Is too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading
Gone but not forgotten – the power of branding
Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am showcases the impact of branding. Pan Am Airways … Continue reading
Posted in Advertising Research, Brand and Image Research, Business and Product Development
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Who’s zoomin’ who?
I read with interest this piece from Adweek about how ad agency Wieden + Kennedy’s success on the Old Spice campaign has supposedly caused Procter & Gamble to throw caution to the wind and bypass its usual ad-testing procedures. I’m … Continue reading
Posted in Advertising Research, Consumer Research, Focus Groups, Market Research Humor, Qualitative Research, Uncategorized
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The highs and lows of cable TV cord-cutting
Last fall, our family downgraded our cable package, going from the heights of high-def to the depths of DVR-less basic cable. It wasn’t easy, let me tell you. I love me my HDTV. But it made budgetary sense so we … Continue reading
Posted in Advertising Research, Uncategorized
2 Comments
