Category Archives: Advertising Research

Notebook vs. laptop: study shows back-to-school spending trends

Let’s face it, shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. As always, today’s parents and educators look to give students a leg up when they head back to school – but … Continue reading

Posted in Advertising Research, Apparel, Consumer Research, Product Research, Retailing, Shopper Insights | Comment

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comment

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Studies seek to measure impact of social media on TV viewing

Nineteen percent of online Americans ages 15-to-54 say they are reached by social media at least once a day regarding prime-time TV, according to a study from the New York-based industry group Council for Research Excellence (CRE). For example, someone … Continue reading

Posted in Advertising Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Retail rockets up list of top mobile-location ad categories

Mobile-location ad platform xAd has released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last … Continue reading

Posted in Advertising Research, Mobile Interviewing, Shopper Insights | Comments Off

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

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Among a lackluster lot, WeatherTech and American classics took top honors for Super Bowl 2014 ads

It’s been over a month since Super Bowl XLVIII, and Quirk’s has yet to provide its usual post-game follow-up! If our own water-cooler conversation is any indication of general public sentiment, the action on the field and the advertising left … Continue reading

Posted in Advertising Research, Brand and Image Research, Television Research | Comments Off

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comments Off

Big data needs a human touch

Quirk’s has published several articles and blog posts about big data and what opportunities it presents for MR professionals. The general consensus seems to be that big data is only as good as the insights a human interpretation can apply … Continue reading

Posted in Advertising Research, Big Data, Market Research in the News, Marketing Best Practices, Quantitative Research | Comments Off

NRF study: 181 million Americans to watch 2014 Super Bowl

The most-watched professional sport in America will draw an estimated 181 million viewers – 75.4 percent – when the Denver Broncos take on the Seattle Seahawks on Sunday, February 2 for Super Bowl XLVIII. And, according to the National Retail … Continue reading

Posted in Advertising Research, Food/Sensory Research, Lifecycle/Lifestyle Research, Media Research | Comments Off