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Author Archives: Steve Quirk
Big data = front-page news
In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was surprised to see that big data … Continue reading
Another great use of eye-tracking technology
I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great promise and possibilities of eye-tracking.
Posted in Eye-tracking Research, Innovation in Market Research, Research Software, The Business of Research
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Can you trust online reviews?
My wife and I recently took a family vacation to Mount Rushmore. We don’t travel often so when we do vacation, we like to treat ourselves by staying at luxury hotels (i.e., four stars or more). Despite its popularity as … Continue reading
Posted in Consumer Research
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Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
Is a two-question survey still a survey?
In the last month, I took both of my cars to the dealer for regular service. For my Mercedes, I waited in their lobby while the car was serviced. I was offered gourmet coffee and cookies and was able to use … Continue reading
Is too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading
Son of a researcher
I am the son of a marketing researcher. My father, Tom Quirk, spent nearly 25 years conducting and coordinating marketing research, primarily in the agricultural industry. Growing up as the child of a researcher in the 1970s and ’80s, it … Continue reading
Time drags, time flies: A decade in marketing research
As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading
The Like button – What’s stopping me?
I’ve recently been contacted by a few restaurants and retail stores I frequent as well as by a telephone equipment supplier here at work to Like them on Facebook or follow them on Twitter. The restaurants and stores did not … Continue reading
Gone but not forgotten – the power of branding
Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am showcases the impact of branding. Pan Am Airways … Continue reading
Posted in Advertising Research, Brand and Image Research, Business and Product Development
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