Author Archives: Quirk's Staff

Study shows families trimming back-to-school spending for 2015

After spending more on school supplies and electronics in 2014, parents will head into this back-to-school season evaluating what their children really need before spending on new items. According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, … Continue reading

Posted in Apparel, Consumer Research, Kids/Youth Research, Market Research Findings, Retailing, Shopper Insights | Comment

Photo recap from Quirk’s Summer Party!

We had a blast hosting Quirk’s Summer Part at The Gage Chicago Chicago, a free event for researchers looking to network with their peers in a casual, comfortable environment. A huge thank you to our sponsors and everyone who came … Continue reading

Posted in Research Blogs and Communities, The Business of Research | Comment

American consumers choose Jeep as most patriotic brand in new survey

As July 4 draws near Americans are preparing to watch spectacular fireworks displays and have fun with family and friends. But Independence Day also gives marketers an opportunity to celebrate. A new survey of iconic American brands has revealed which … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings | Comments Off

Americans to celebrate Independence Day with picnics, parades and road trips

Americans are ready to put on their red, white and blue to celebrate Independence Day with friends and family – and plenty of food. According to the National Retail Federation’s 2015 Independence Day Survey conducted by Prosper Insights & Analytics, … Continue reading

Posted in Consumer Research, Public Opinion/Social Research | Comments Off

Shopping for Father’s Day? Spending expected to hit $12.7 billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs, books and more. And, according to NRF’s … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News, Shopper Insights | Comments Off

Americans are ready for summer travel

The weather is finally on the upswing and many Americans are looking to make the most of their summers. Some are predicting that summer travel on U.S. airlines will reach an all-time high this year, and a recent Harris Poll … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

Steps to take when your customers experience buyer’s remorse

We’ve all bought a product in-store, only to return it after learning that it was available for a much lower price somewhere else. Or ordered an article of clothing online, only to be disappointed by the quality or fit once … Continue reading

Posted in Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment

Americans plan to save – not splurge – with tax refunds this year

Americans plan to stash their tax refunds into savings this year according to the National Retail Federation’s annual Tax Returns survey conducted by Prosper Insights and Analytics. Forty-seven percent of those expecting a refund plan to put the money into … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comments Off

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

Photo recap from The Quirk’s Event

The Quirk’s Event photo gallery and video are finally up and we wanted to share a few photos from the event, which took place on February 23-24, 2015, at the New York Marriott at the Brooklyn Bridge. A huge thank … Continue reading

Posted in The Business of Research | Comments Off