Author Archives: Quirk's Staff

Who embodies the value of U.S. patriotism?

This year, in addition to asking consumers to evaluate the 248 brands for its Most Patriotic Brand survey, Brand Keys asked respondents to name anyone – alive or dead – who they felt best personified the value of patriotism in … Continue reading

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From gift cards to bourbon, Father’s Day spending expected to increase

The 2016 average spend for Dad is moving up six percent according to the annual Brand Keys Father’s Day survey. “That’s twice the increase we saw last year,” said Robert Passikoff, founder and president of New York-based research firm Brand … Continue reading

Posted in Consumer Research, Market Research Findings, Shopper Insights | Comment

Ready for Mother’s Day? Anticipated spending up 6 percent this year

Traditional Mother’s Day gifts will get a large share-of-wallet this year. Eighty-eight percent of consumers plan to celebrate Mother’s Day 2016 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants intend to … Continue reading

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Get ready for the egg hunt: Survey says Easter spending will reach 17.3 billion

Americans anticipate spending more than ever on Easter this year. According to the National Retail Federation’s (NRF) annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday is expected to reach $17.3 billion. Those celebrating plan … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

10 commandments for keeping up with the pace of change

Stan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic … Continue reading

Posted in Brand and Image Research, Innovation in Market Research, Market Research Best Practices, Research Blogs and Communities, State of the Research Industry | 1 Comment

Recent study finds changes in brand engagement

Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | 2 Comments

Photo recap from the Quirk’s Event 2016!

We are all back in the office after a busy week hosting the Quirk’s Event in New York and are enjoying re-reading all of your tweets and looking at all of the conference photos. While you can still join in … Continue reading

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Chinese consumers represent an opportunity for the Australian wine industry

A three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science funded by Wine Australia is nearing completion and has found the number of people buying imported wine in China and their frequency of consumption was on … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development, Chinese Consumers, Consumer Psychology, Consumer Research, Customer Satisfaction, Market Research Findings | Comments Off

Most engaging Super Bowl ads in 2016

Doritos, Marmot and Heinz produced the most engaging Super Bowl ads, according to a study which tracked people’s facial expressions while they watched the ads. The study, in which software company Lucid and insight platform Qualtrics teamed up with Realeyes … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research | Comments Off

Why employees must understand the brand promise

If you are looking for a way to better engage consumers – and improve consumer metrics – finding a way to connect with frontline employees may be your first step to success. A recent Gallup study shows a clear link … Continue reading

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