Author Archives: Quirk's Staff

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Photo recap from Cocktails with Quirk’s in New York!

We’ve been having a blast hosting Cocktails with Quirk’s, a series of free networking events for researchers to network with their peers in a casual, comfortable environment. Our next party is coming up on Monday, May 19th, at the Karl … Continue reading

Posted in Market Research Best Practices, The Business of Research | Comments Off

Digital execs see wearable devices going mass-market in 3 years

An overwhelming majority (89 percent) of digital executives questioned by San Francisco research firm AnswerLab believe that wearables – those futuristic devices beginning to adorn the wrists and spectacles of some early tech adopters – will gain mass-market adoption in … Continue reading

Posted in Apparel, Health Care Research, Lifecycle/Lifestyle Research | Comments Off

Version updates and price changes boost apps’ iTunes list rankings

New York-based The Loadown, a marketing optimization platform for mobile apps, released a new report, Using Version Updates and Price Changes to Improve Mobile App Discovery, showing that, based on U.S. market data collected by The Loadown in 2013, iOS … Continue reading

Posted in Market Studies, Smartphones | Comments Off

What needs are driving the 55-plus car owner?

The age of new-auto purchasers is rising and that will have implications on many related areas, including service, according to Foresight Research, Rochester Hills, Mich. “In the past few years we have seen a dramatic trend in the age of … Continue reading

Posted in Automotive Research, Customer Satisfaction, Seniors/Mature | Comments Off

Chinese luxury consumers putting a premium on craftsmanship

While high-earning Chinese consumers are known for their love of luxury items and the status they can confer, new research from Mintel reveals there is a new characteristic these consumers are looking for: craftsmanship. Indeed, according to Mintel, “craftsmanship” was … Continue reading

Posted in Apparel, Brand and Image Research, Chinese Consumers, International Research, Luxury/Wealthy Markets | Comments Off

Studies seek to measure impact of social media on TV viewing

Nineteen percent of online Americans ages 15-to-54 say they are reached by social media at least once a day regarding prime-time TV, according to a study from the New York-based industry group Council for Research Excellence (CRE). For example, someone … Continue reading

Posted in Advertising Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Kroger’s QueVision fuses data points to shorten checkout lines

As reported by RetailWire’s Bernice Hurst, the top retail innovation in InformationWeek’s Elite 100 recently went to Kroger Co.’s QueVision system, which is designed to ensure that customers never have more than one person in line ahead of them. Now … Continue reading

Posted in Customer Satisfaction, Employee Studies, Predictive Analytics, Shopper Insights | Comments Off

Software execs like social media but rely on face-to-face for marketing

The use of social media in corporate marketing remains high and mobile marketing is gaining significant ground, according to an annual survey of marketing executives released by the Software and Information Industry Association (SIIA), a trade association for the software … Continue reading

Posted in Business-To-Business Research, Marketing Best Practices, Social Media and Marketing Research | Comments Off

A frequent customer is not always a loyal one

Frequency doesn’t equal loyalty in the retail realm. That’s one conclusion from a new study from Cardlytics based on a “whole-wallet” analysis of transaction records held by banks for nearly 70 percent of U.S. households. The research, as reported by … Continue reading

Posted in Consumer Psychology, Customer Satisfaction, Retailing, Shopper Insights | Comments Off