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Author Archives: Quirk's Staff
Status, fashion and the search for value driving teen spending
Findings from Minneapolis-based investment bank and asset management firm Piper Jaffray’s 25th semi-annual Taking Stock With Teens market research project point to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income … Continue reading
Some fun breakfast insights to snack on
Among the many e-newsletters we peruse each month here at Quirk’s is Breakfast Beat from the American Egg Board (AEB). (Find out more here.) As connoisseurs of all things breakfast-y – especially of the eat-in-your-car-on-the-way-to-work ilk – we always enjoy … Continue reading
Super Bowl ad-champs use paws and guffaws
What’s the key to winning this Sunday’s Super Bowl ad shootout? Data from Mountain View, Calif., research firm Ace Metrix shows that nearly every top-10 Super Bowl ad for the last three years has used either humor and/or animals as … Continue reading
Posted in Advertising Research, Brand and Image Research
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The key to a new you? Your smartphone and tablet
As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading
Posted in Consumer Research, Mobile Interviewing, Psychographic Research
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Two takes on Black Friday/Cyber Monday
With Black Friday looming, the results from two studies give a glimpse into what retailers and shoppers can expect when the turkey’s gone and the malls open their doors. As taken from the respective companies’ press materials, the first entry … Continue reading
Posted in Consumer Research, Customer Satisfaction, Online Surveys and Research, Panels
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Market research analyst: a desirable profession
Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest … Continue reading
Posted in Market Research in the News, Marketing Research Jobs, The Business of Research
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Diners find mobile-aided ordering palatable
From offering consumers apps to pre-order food, touch screens for food selections and orders taken on a tablet by an employee, it’s clear that fast-food, quick-service and full-service restaurants are attempting to carve out a piece of the mobile pie. … Continue reading
Posted in Consumer Research, Food/Sensory Research
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Acquisitions fueling research company growth
The results from the American Marketing Association’s (AMA) annual Honomichl Global Top 25 Report have been out for some weeks now but a recent press release from the AMA offered several interesting data points that are worth passing along. Click … Continue reading
Social media not driving the car-buying process
Since we consumers are all so obsessed with researching products online before we buy them (or at least it feels like we are, if press accounts are any guide), the process of buying a new car would seemingly lend itself … Continue reading
Posted in Consumer Research, Social Media and Marketing Research
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Keep those e-mail subject lines … extra-long?
Brevity may be the soul of wit but not so the B2C e-mail subject line. As reported by Marketing Charts, a July study from Adestra found that the longer the length (in characters) of a B2C e-mail subject line, the … Continue reading
Posted in Business-To-Business Research, Consumer Research, Marketing Best Practices
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