Author Archives: Quirk's Staff

Shopping for Father’s Day? Spending expected to hit $12.7 billion

Father’s Day may not be the most lucrative consumer holiday of the year for retailers but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs, books and more. And, according to NRF’s … Continue reading

Posted in Consumer Research, Market Research Findings, Market Research in the News, Shopper Insights | Comment

Americans are ready for summer travel

The weather is finally on the upswing and many Americans are looking to make the most of their summers. Some are predicting that summer travel on U.S. airlines will reach an all-time high this year, and a recent Harris Poll … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

Steps to take when your customers experience buyer’s remorse

We’ve all bought a product in-store, only to return it after learning that it was available for a much lower price somewhere else. Or ordered an article of clothing online, only to be disappointed by the quality or fit once … Continue reading

Posted in Consumer Research, Customer Satisfaction, Shopper Insights | 1 Comment

Americans plan to save – not splurge – with tax refunds this year

Americans plan to stash their tax refunds into savings this year according to the National Retail Federation’s annual Tax Returns survey conducted by Prosper Insights and Analytics. Forty-seven percent of those expecting a refund plan to put the money into … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comments Off

Don’t forget the egg hunt! Consumers look forward to a family-filled Easter holiday

Eighty percent of Americans are looking forward to a fun, family-filled Easter holiday, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights and Analytics. And this family time is met with increased spending. Total spending for … Continue reading

Posted in Advertising Research, Consumer Research, Lifecycle/Lifestyle Research, Market Research Findings, Shopper Insights | 1 Comment

Photo recap from The Quirk’s Event

The Quirk’s Event photo gallery and video are finally up and we wanted to share a few photos from the event, which took place on February 23-24, 2015, at the New York Marriott at the Brooklyn Bridge. A huge thank … Continue reading

Posted in The Business of Research | Comments Off

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences. What are some of the major trends or forces affecting the marketing … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comments Off

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands. “We’re seeing data collected at an alarmingly high rate,” … Continue reading

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comments Off

Global cross-border shopping trends revealed

Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers indicate how truly global online shopping has become, according to a recent press release. In an effort … Continue reading

Posted in Business and Product Development, Consumer Research, International Research, Market Research Findings, Retailing, Shopper Insights | Comments Off

Cupid’s arrow encourages American shoppers

Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment