Author Archives: Quirk's Staff

Infographic: 5 MR methodologies and how to use them

When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the … Continue reading

Posted in Consumer Research, Data Processing, Focus Groups, Market Research Best Practices, Market Research Techniques, Online Surveys and Research, Qualitative Research, Quantitative Research, The Business of Research | Comment

What are consumers’ top 10 GMO-related questions?

The results of a new national survey, commissioned by trade groups GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how our food is grown. The survey was conducted … Continue reading

Posted in Agriculture Research, Brand and Image Research, Consumer Psychology, Food/Sensory Research, Shopper Insights | Comment

Retail rockets up list of top mobile-location ad categories

Mobile-location ad platform xAd has released its 2013 Year in Review Report, which outlines the most popular trends in mobile-location advertising in 2013. The trends are derived from the more than 400 billion location-verified ad requests on xAd’s platform last … Continue reading

Posted in Advertising Research, Mobile Interviewing, Shopper Insights | Comment

Consumers like their feedback fast

Three-quarters (75 percent) of consumers now expect to be able to offer feedback on their experiences in the moment, according to a press release on a recent study from U.K. research firm eDigitalResearch, signalling the growing importance of adequately listening … Continue reading

Posted in Customer Satisfaction, Mobile Interviewing, Shopper Insights | Comment

Everyone’s Irish today: A St. Patty’s infographic

It’s St. Patrick’s Day once again and while many Irish and Irish-for-a-day consumers did the bulk of their celebrating over the weekend, we’re still feeling pretty festive here at Quirk’s! (Did you know that Quirk is an Irish surname, adapted … Continue reading

Posted in Consumer Research | Comment

Among a lackluster lot, WeatherTech and American classics took top honors for Super Bowl 2014 ads

It’s been over a month since Super Bowl XLVIII, and Quirk’s has yet to provide its usual post-game follow-up! If our own water-cooler conversation is any indication of general public sentiment, the action on the field and the advertising left … Continue reading

Posted in Advertising Research, Brand and Image Research, Television Research | Comment

Percent planning to save their tax refund hits new high

Having a plethora of options for how to use their tax refunds, more Americans this year are opting to stash their cash away for a rainy day. According to a press release on the National Retail Federation’s Tax Returns Survey … Continue reading

Posted in Consumer Psychology, Consumer Research, Financial Services Research, Shopper Insights | Comment

How do moms approach grocery shopping?

Seattle-based location analytics firm Placed has released its Moms in the Grocery Aisle report, which offers findings on a number of facets of food shopping including the use of smartphones during shopping, couponing preferences and grocery store visitation by ethnicity. … Continue reading

Posted in Mobile Interviewing, Mothers, Shopper Insights | Comment

Video-on-demand has more users but streaming services win more hearts

New study findings from researcher GfK show that, despite larger user bases, video-on-demand (VOD) offerings from pay-TV providers are losing their war against streaming services like Netflix, Hulu Plus and Amazon Prime. The report, How People Use® Media: TV Everywhere/VOD, … Continue reading

Posted in Media Research, Television Research | Comment

Study examines world regulators’ responses to green marketing claims

The Global Advertising Lawyers Alliance (GALA) has released Green Marketing: A Global Legal Perspective, a study which found that 54 percent of the countries surveyed had legal or self-regulatory challenges to marketers’ “green” claims and 15 percent have recently released … Continue reading

Posted in Brand and Image Research, International Research, Shopper Insights | Comment