Author Archives: Quirk's Staff

NFL games attract Spanish-dominant Hispanic viewers

As pro football continues to gain viewers – and perhaps usurp other sports as America’s new favorite pastime among some fans – its appeal seems to be far-reaching and trending toward universal. The hard-hitting action and on-field heroics have also … Continue reading

Posted in Advertising Research, Consumer Research, Market Research Findings | Comment

Most liked Super Bowl ads of the past 5 years

From ad favorites such as “Puppy Love” from 2014, “Lost Dog” (2015) and “Brotherhood” (2013), Budweiser has dominated the most-liked Super Bowl ads. “The King of Beers has earned another crown by becoming the King of Super Bowl advertising through … Continue reading

Posted in Advertising Research, Consumer Research, Market Research in the News | Comment

2015 December retail sales increased 3 percent, according to NRF

Holiday sales in 2015 increased 3 percent to $626,140 billion, according to the National Retail Federation (NRF). This is solid growth considering weather events across the country and economic deflation in the retail environment. Non-store holiday sales grew 9 percent … Continue reading

Posted in Consumer Research, Market Research Findings, Retailing, Shopper Insights | Comment

Study shows parents want practical tips from dental professionals

Dental professionals who are still looking for a good New Year’s resolution may want to consider putting providing practical, approachable instructions on children’s oral health habits at the top of the list. A new qualitative study from the Netherlands reveals … Continue reading

Posted in Consumer Research, Market Research Findings | 1 Comment

Star Wars toys land in top toy lists for both boys and girls

After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday … Continue reading

Posted in Consumer Research, Market Research Findings, Shopper Insights | Comments Off

Fall 2015 photo recap

Munich, Orlando, Miami – oh my! We are finally back in the office after traveling to some wonderful industry events. Before we jump into the holiday season, we wanted to share a few photos! We would also like to give … Continue reading

Posted in Research Blogs and Communities | Comments Off

The kings and queens of horror: tales from America’s favorite genres

What do telekinetic prom queen Carrie White, D.C. police consultant Alex Cross and wonder of the wizarding world Harry Potter all have in common? Their imaginative creators are America’s top three favorite authors. Stephen King and James Patterson each retain … Continue reading

Posted in Consumer Research, Market Research Findings | Comments Off

Study shows families trimming back-to-school spending for 2015

After spending more on school supplies and electronics in 2014, parents will head into this back-to-school season evaluating what their children really need before spending on new items. According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, … Continue reading

Posted in Apparel, Consumer Research, Kids/Youth Research, Market Research Findings, Retailing, Shopper Insights | Comments Off

Photo recap from Quirk’s Summer Party!

We had a blast hosting Quirk’s Summer Party at The Gage Chicago, a free event for researchers looking to network with their peers in a casual, comfortable environment. A huge thank you to our sponsors and everyone who came out … Continue reading

Posted in Research Blogs and Communities, The Business of Research | Comments Off

American consumers choose Jeep as most patriotic brand in new survey

As July 4 draws near Americans are preparing to watch spectacular fireworks displays and have fun with family and friends. But Independence Day also gives marketers an opportunity to celebrate. A new survey of iconic American brands has revealed which … Continue reading

Posted in Brand and Image Research, Consumer Research, Market Research Findings | Comments Off