Author Archives: Quirk's Staff

NFL fan loyalty drops after Ray Rice scandal

A new survey demonstrates how National Football League fan loyalty is affected by action on and off the field. Fan loyalty in the NFL has fallen from first to third place among major league sports as a result of the … Continue reading

Posted in Brand and Image Research, Consumer Research | Comment

Notebook vs. laptop: study shows back-to-school spending trends

Let’s face it, shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. As always, today’s parents and educators look to give students a leg up when they head back to school – but … Continue reading

Posted in Advertising Research, Apparel, Consumer Research, Product Research, Retailing, Shopper Insights | Comment

Security and privacy: Are top consumer Web sites making the grade?

Editor’s note: The complete 2014 Audit & Honor Roll report and methodology can be accessed here. All quotes come from an OTA press statement. OTA used a combination of resources, including Alexa, comScore, the FDIC, government rankings and Internet Retailer … Continue reading

Posted in Consumer Research, Social Media and Marketing Research | Comment

E-com earning trust? Social networking has a ways to go

Consumers don’t trust and don’t use social networking sites when it comes to e-commerce, new research for YouGov shows. The “E-commerce: Trust in online transactions” report shows that 55 percent of online shoppers say a store having a presence on … Continue reading

Posted in Advertising Research, Consumer Psychology, Consumer Research, Public Opinion/Social Research, Social Media and Marketing Research | Comment

Q&A: How research partners can take advantage of big changes in MR

In conjunction with his speaking appearance at its Research Asia Interactive Conference in June, the Asia-based magazine Marketing published an interview with Tyrone Almeida, director, insights and planning, Asia Pacific/S.S. Africa, Kellogg Company, to find out how Kellogg’s has taken advantage … Continue reading

Posted in Big Data, Consumer Research, Product Research, Promotion Research, Research Industry Trends, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

Relocating consumers look to relieve stress and build new relationships

In today’s world, a move to a new home may damage more than your personal belongings. A new national survey commissioned by Our Town America reveals moving also scars personal relationships as couples fight over why and where they moved … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comment

As World Cup nears, ambush marketing takes to the field

With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. “Ambush … Continue reading

Posted in Advertising Research, Brand and Image Research, Marketing Best Practices, Media Research, Television Research | 1 Comment

Photo recap from Cocktails with Quirk’s in New York!

We’ve been having a blast hosting Cocktails with Quirk’s, a series of free networking events for researchers to network with their peers in a casual, comfortable environment. Our next party is coming up on Monday, May 19th, at the Karl … Continue reading

Posted in Market Research Best Practices, The Business of Research | Comments Off

Digital execs see wearable devices going mass-market in 3 years

An overwhelming majority (89 percent) of digital executives questioned by San Francisco research firm AnswerLab believe that wearables – those futuristic devices beginning to adorn the wrists and spectacles of some early tech adopters – will gain mass-market adoption in … Continue reading

Posted in Apparel, Health Care Research, Lifecycle/Lifestyle Research | Comments Off

Version updates and price changes boost apps’ iTunes list rankings

New York-based The Loadown, a marketing optimization platform for mobile apps, released a new report, Using Version Updates and Price Changes to Improve Mobile App Discovery, showing that, based on U.S. market data collected by The Loadown in 2013, iOS … Continue reading

Posted in Market Studies, Smartphones | Comments Off