Author Archives: Emily Goon

Consumers won’t pay to preserve ‘priceless’ memories

Back in the day, when capturing moments in time meant using film and paying to have the photos developed, I was notorious for having dozens of old shoe boxes full of loose photos in my closet – alongside dozens of … Continue reading

Posted in Behavioral Economics, Consumer Psychology, Consumer Research | Comment

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comment

’Tis the season of self-denial – Should marketers pay attention?

I live a life of perfect moderation all year round (har har) so I don’t make New Year’s resolutions and I don’t participate in Lenten fasting. But according to a study from Barna Group, conducted among 1,026 American adults, 17 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comment

A belated Twitter birthday infographic: Brands understand importance but lack direction

Last Friday, Twitter celebrated its eighth birthday. It doesn’t seem like it’s been almost a decade since the dawn of the ever-trendy and enduring hashtag but perhaps that’s because brands were slow to adopt the microblogging platform. According to research … Continue reading

Posted in Social Media and Marketing Research | Comment

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comment

Sorry students, spring break means quality family time!

I think this might be the worst time of year to be a Minnesotan on Facebook. It’s March, which sounds like warm weather should be on its way . . . but it’s not. So instead, I hunker down at … Continue reading

Posted in Consumer Research | Comment

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comment

Despite disappointment, Sochi owned social

Since childhood, I’ve been someone who went radio silent and became one with my couch cushions during the Olympics. This year? Not so much. Personally, I’m not sure if it was the U.S.’s lackluster performance (see: second in overall medals; … Continue reading

Posted in Social Media and Marketing Research, Television Research | Comment

Overworked working moms: Let go and let Dad?

Feeling spread thin is a lament heard often from working parents, though perhaps more often from working moms than working dads, and new research from The Ohio State University (OSU) sheds some light on why that is. A study conducted … Continue reading

Posted in Kids/Youth Research, Lifecycle/Lifestyle Research, Mothers | Comment

Research-y solutions for the super-small budget

The majority of Quirk’s subscribers are client-side researchers, many of whom lead research departments in large, siloed organizations. It’s a common theme among our authors – and among presenters at trade shows we attend – to share tips on “how … Continue reading

Posted in Consumer Research, Demographics, Market Research in the News, The Business of Research | Comment