Author Archives: Emily Goon

Lily Allen deems MR ‘totally unhelpful’

Though she may not have the late Steve Jobs’ clout, British singer Lily Allen is yet another celebrity who’s spoken out to publicly criticize the value – and validity – of marketing research. According to an April 24th interview (warning: explicit … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | 9 Comments

Versatility makes ranch the granddaddy of today’s flavors

Back in 2002, a friend and I were having lunch at a TGI Friday’s in Wisconsin. We’d both ordered burgers and when they arrived, my friend asked the server for a side of ranch dressing. Having seen people use ranch … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off

Poor response rates perturb party-throwing parents

Sorry to bombard all of my faithful readers with so many parenting-related blogs but that just so happens to be what’s on my mind these days. (Would you rather I get back to talking about TV and shopping? Let me … Continue reading

Posted in Consumer Research, Market Research in the News, Mothers | Comments Off

Consumers won’t pay to preserve ‘priceless’ memories

Back in the day, when capturing moments in time meant using film and paying to have the photos developed, I was notorious for having dozens of old shoe boxes full of loose photos in my closet – alongside dozens of … Continue reading

Posted in Behavioral Economics, Consumer Psychology, Consumer Research | Comments Off

StubHub goes all-in: a cautionary tale in pricing research

There’s been an ongoing call from consumers in recent years for honesty and transparency in marketing. After all, the last thing anyone wants is to feel like someone is pulling a fast one on them. There’s evidence of this, especially, … Continue reading

Posted in Consumer Psychology, Consumer Research, Market Research in the News, Promotion Research, Shopper Insights | Comments Off

’Tis the season of self-denial – Should marketers pay attention?

I live a life of perfect moderation all year round (har har) so I don’t make New Year’s resolutions and I don’t participate in Lenten fasting. But according to a study from Barna Group, conducted among 1,026 American adults, 17 … Continue reading

Posted in Consumer Psychology, Consumer Research, Lifecycle/Lifestyle Research | Comments Off

A belated Twitter birthday infographic: Brands understand importance but lack direction

Last Friday, Twitter celebrated its eighth birthday. It doesn’t seem like it’s been almost a decade since the dawn of the ever-trendy and enduring hashtag but perhaps that’s because brands were slow to adopt the microblogging platform. According to research … Continue reading

Posted in Social Media and Marketing Research | Comments Off

Sapient CMO on the multi-screen success of March Madness

March Madness is upon us. Tomorrow is the first full day of games for the 2014 NCAA men’s basketball championship tournament and the deadline to submit the perfect bracket to get your hands on Warren Buffett’s $1 billion is fast … Continue reading

Posted in Advertising Research, Brand and Image Research, Media Research, Social Media and Marketing Research, Television Research | Comments Off

Sorry students, spring break means quality family time!

I think this might be the worst time of year to be a Minnesotan on Facebook. It’s March, which sounds like warm weather should be on its way . . . but it’s not. So instead, I hunker down at … Continue reading

Posted in Consumer Research | Comments Off

Advice to Facebook – and marketers – for winning back teens

I have a friend who teaches high school Spanish here in the Twin Cities. She’s my lifeline to what the cool kids are up to these days. Earlier this year, she told me Facebook is so over – it’s all … Continue reading

Posted in Advertising Research, Kids/Youth Research, Social Media and Marketing Research | Comments Off