Author Archives: Emily Goon

Can top job candidates afford to be picky?

In a downtrodden economy where new employment opportunities seem scarce, most working Americans are simply happy to have a job and are convinced that now’s not the time to be looking. However, for cream-of-the-crop applicants, when it rains, it pours. … Continue reading

Posted in Employee Studies, Research Industry Trends, The Business of Research | Comment

Twitterpated for spring cleaning: Am I the only one?

Spring has sprung here in the Midwest and I have that all-too-familiar itch to throw open the windows and give my house a good scrub. Up here in the tundra, these are things that we just cannot do during the … Continue reading

Posted in Consumer Research | Comment

TV and me: Why Social TV trumps the DVR

It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading

Posted in Consumer Research, Demographics, Social Media and Marketing Research | Comment

Recession puts pet spending into perspective

I have a five-and-a-half-year-old bichon frise and an almost-nine-year-old Himalayan cat. My two furbabies are the light of my life and I have no qualms about shelling out a few extra dollars for “gourmet” dehydrated chicken breast treats, flavored – … Continue reading

Posted in Consumer Research | Comments Off

Instincts and industry: Is it ever OK to go with your gut?

The annual Mercedes-Benz Fashion Week in New York draws to a close today and while I have no real reason to pay close attention, it’s always fun to see how the styles change; get a first look at what trends … Continue reading

Posted in Brand and Image Research, Consumer Research | Comments Off

Following up: Customer-sat survey addresses employee-coaching problem

A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading

Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development | Comments Off

JCPenney learns to play the Google way

In the vast expanse of Internet acronyms, SEO is king. Many companies have a dedicated SEO specialist, have hired SEO consultants or are at least doing their part to boost their rankings. After all, it’s Google’s world – we’re just … Continue reading

Posted in Research Industry Trends | Comments Off

Tell us your research conference plans for 2012!

Most researchers would agree that attending trade shows and conferences is an important part of the profession – to get educated, to keep a finger on the pulse of the industry, to meet your peers and to build the foundation … Continue reading

Posted in Uncategorized | 1 Comment

Re-gifting: Has the recession made Seinfeld irrelevant?

It’s the holiday season yet again and we’ve already come out on the other side of Black Friday and Cyber Monday. I’ve been super-sleuthing my way around the Web and the weekly circulars to find coupons and thoughtful, won’t-break-the-bank gift … Continue reading

Posted in Consumer Research | Comments Off

Is there more to this site than meets the eye?

Has anyone out there seen this? Go ahead, click over there, then come back. I stumbled upon it looking for data on at-register/on-receipt customer satisfaction surveys and was surprised to find a well-maintained blog-style site dedicated to this very thing. … Continue reading

Posted in Consumer Research, Customer Satisfaction, Quantitative Research, Survey Development, The Business of Research | Comments Off