-
Recent Posts
Recent Comments
Categories
- Advertising Research
- Association News
- Brainstorming Research
- Brand and Image Research
- Business and Product Development
- Business-To-Business Research
- Competitive Intelligence
- Concept Research
- Consumer Research
- Customer Satisfaction
- Data Collection/Field Services
- Demographics
- Employee Studies
- Ethnographic Research
- Focus Groups
- Food/Sensory Research
- Health Care Research
- Industrial Research
- Innovation in Market Research
- International Research
- Interviewing
- Lifecycle/Lifestyle Research
- Market Research Best Practices
- Market Research Case Studies
- Market Research Findings
- Market Research Humor
- Market Research in the News
- Market Research Techniques
- Marketing Best Practices
- Marketing Research Jobs
- Marketing Research Resources
- Mobile Interviewing
- Moderating
- Mystery Shopping
- Name Development Research
- Names in the News
- Online Surveys and Research
- Packaging Research
- Panels
- Pharmaceutical Research
- Political Polling
- Product Research
- Promotion Research
- Psychographic Research
- Public Opinion/Social Research
- Qualitative Research
- Quantitative Research
- Research Blogs and Communities
- Research Industry Trends
- Research Recruiting
- Research Software
- Social Media and Marketing Research
- State of the Research Industry
- Survey Development
- Telephone Interviewing
- The Business of Research
- Training/Research Education
- Uncategorized
- Usability Testing
Archives
RSS Feeds
Author Archives: Emily Goon
Can top job candidates afford to be picky?
In a downtrodden economy where new employment opportunities seem scarce, most working Americans are simply happy to have a job and are convinced that now’s not the time to be looking. However, for cream-of-the-crop applicants, when it rains, it pours. … Continue reading
Twitterpated for spring cleaning: Am I the only one?
Spring has sprung here in the Midwest and I have that all-too-familiar itch to throw open the windows and give my house a good scrub. Up here in the tundra, these are things that we just cannot do during the … Continue reading
Posted in Consumer Research
Comment
TV and me: Why Social TV trumps the DVR
It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading
Recession puts pet spending into perspective
I have a five-and-a-half-year-old bichon frise and an almost-nine-year-old Himalayan cat. My two furbabies are the light of my life and I have no qualms about shelling out a few extra dollars for “gourmet” dehydrated chicken breast treats, flavored – … Continue reading
Posted in Consumer Research
Comments Off
Instincts and industry: Is it ever OK to go with your gut?
The annual Mercedes-Benz Fashion Week in New York draws to a close today and while I have no real reason to pay close attention, it’s always fun to see how the styles change; get a first look at what trends … Continue reading
Posted in Brand and Image Research, Consumer Research
Comments Off
Following up: Customer-sat survey addresses employee-coaching problem
A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading
Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development
Comments Off
JCPenney learns to play the Google way
In the vast expanse of Internet acronyms, SEO is king. Many companies have a dedicated SEO specialist, have hired SEO consultants or are at least doing their part to boost their rankings. After all, it’s Google’s world – we’re just … Continue reading
Posted in Research Industry Trends
Comments Off
Tell us your research conference plans for 2012!
Most researchers would agree that attending trade shows and conferences is an important part of the profession – to get educated, to keep a finger on the pulse of the industry, to meet your peers and to build the foundation … Continue reading
Posted in Uncategorized
1 Comment
Re-gifting: Has the recession made Seinfeld irrelevant?
It’s the holiday season yet again and we’ve already come out on the other side of Black Friday and Cyber Monday. I’ve been super-sleuthing my way around the Web and the weekly circulars to find coupons and thoughtful, won’t-break-the-bank gift … Continue reading
Posted in Consumer Research
Comments Off
Is there more to this site than meets the eye?
Has anyone out there seen this? Go ahead, click over there, then come back. I stumbled upon it looking for data on at-register/on-receipt customer satisfaction surveys and was surprised to find a well-maintained blog-style site dedicated to this very thing. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Quantitative Research, Survey Development, The Business of Research
Comments Off
