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Author Archives: Emily Goon
Unethical or just smart marketing? Piggybacking on the popularity of March Madness
It’s the second full day of games of the 2013 NCAA men’s basketball championship tournament – otherwise known as March Madness – and I, like many other sports-loving Americans, have had my head swimming with all things bracket-related. (Thanks, Marquette, … Continue reading
Posted in Advertising Research, Brand and Image Research, Marketing Best Practices
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Admitting defeat: JCPenney abandons ‘Fair and Square’
In past blogs, I’ve written about the advent and subsequent struggles of JCPenney’s Fair and Square pricing system. Through Quirk’s reader comments, JCPenney’s executive restructuring and, you know, general public outcry, it’s been no secret that Fair and Square wasn’t … Continue reading
If crowdsourcing can work in North Korea…
In the past when I’ve written about crowdsourcing, it’s typically been pointing out its flaws, not extolling its virtues. While crowdsourcing failed for Kraft’s vegemite offering iSnack 2.0 and Mountain Dew’s “Dub the Dew” contest, it proved to be a … Continue reading
Posted in Market Research in the News, Market Research Techniques, Research Industry Trends, The Business of Research
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The many ways research finds us
You know how it is when you hear a new word for the first time or learn an actor’s name and then suddenly, you’re hearing it or seeing it at every turn? Working in marketing research has had that effect … Continue reading
Posted in Customer Satisfaction, Online Surveys and Research, Telephone Interviewing, The Business of Research
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Do elections bring out the worst in research?
Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading
Smash Mute: What is shutting up the ads worth to you?
With the debates leading up to Decision 2012 behind us, it’s only a few short weeks until all is settled at the polls on November 6th. In that time, however, TV viewers can expect the campaign ads and mudslinging therein … Continue reading
Posted in Advertising Research
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Final reflections on the CRC 2012
It’s been a week since I returned to the office from the Corporate Researchers Conference (CRC) in Dallas and there are just a few more observations I wanted to share with the Quirk’s audience. Since the economy tanked, everyone’s been … Continue reading
Posted in State of the Research Industry, Training/Research Education
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Reporting from CRC 2012: Advice from another CEO who gets it
I’m blogging today from the second-annual Corporate Researchers Conference in Dallas. With the first day under our belts, I wanted to share some juicy nuggets from Wednesday’s closing keynote speaker, former Southwest Airlines CEO Jim Parker (2001-2004). Anyone who has … Continue reading
Posted in Consumer Research, Customer Satisfaction, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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Mountain Dew crowdsourcing project goes off the rails
Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading
Good enough for us? My family’s flawed foray into research
The first weekend in August, my family hosted the bi-annual reunion for my late maternal grandmother’s family. She was one of 14 siblings and many of them stayed close to the small Wisconsin town where they grew up. As I’m … Continue reading
Posted in Data Collection/Field Services
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