The key to a new you? Your smartphone and tablet

As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve our lives as well.

More than one-in-four mobile users (26.6 percent) plan to use their device to help keep their New Year’s resolutions on track, according to a recent analysis from Prosper Mobile Insights, Worthington, Ohio. More women (29.4 percent) than men (23.6 percent) say they plan to use a smartphone or tablet to help them follow through with all types of resolutions, from being on time to improving their health and becoming more budget-conscious:

Plan to Use Smartphone/Tablet to Help Keep Resolutions on Track
 (mobile users)

  • Being on time (calendar/alarms): 74.9%
  • Keeping in touch with people: 64.6%
  • Budgeting: 48.6%
  • Reading more: 41.9%
  • Counting calories/eating healthier: 40.6%
  • Organization (lists/notes): 40.5%
  • Stress relief: 33.9%
  • Couponing: 33.1%
  • Fitness tracking: 28.0%
  • Meeting new people/forming relationships: 21.5%
  • Quit smoking: 19.3%
  • Other: 1.3%

Source: Prosper Mobile Insights Mobile Survey, Dec. 2012

While men are more likely than women to use a smartphone or tablet to help them quit smoking (26.6 percent), track their fitness progress (33.9 percent) and meet new people (25.7 percent), women appear more likely to use mobile devices for stress relief (49.7 percent), couponing (46.9 percent) and calorie-counting (48.3 percent) in 2013.

The analysis also found that more mobile users (45.6 percent) vow to spend additional time with family and friends, while fewer (34.7 percent) plan to spend more time using their smartphone or tablet. Plans to stay in touch with loved ones were split between in-person and mobile methods, while mobile games seem to score against outdoor sports. No contest between apps – “free” is hot and “paid” is not:

Plan To Do More Often in 2013 vs. 2012 
(mobile users)

  • Spend time with family/friends: 45.6%
  • Spend time using my smartphone/tablet: 34.7%
  • Communicate with loved ones in person: 40.8%
  • Communicate with loved ones using my device: 40.5%
  • Use free apps: 41.7%
  • Buy apps: 10.9%
  • Play games on my device: 19.9%
  • Play sports/outdoor games: 13.9%
  • Shop on my device: 23.6%
  • Use my device to make payments: 23.0%
  • Integrate my life with my device: 19.3%

Source: Prosper Mobile Insights Mobile Survey, Dec. 2012

“Fresh off a holiday season which saw record numbers of consumers headed online, it’s interesting to note that nearly a quarter of mobile users are resolving to use their devices more often for shopping and payments,” said Pam Goodfellow, consumer insights director, BIGinsight, in a press release. “Clearly, the line between e-commerce and m-commerce will continue to blur into the New Year as the term ‘online shopping’ evolves.”

For the full, complimentary report, including segments for male and female mobile users, click here (registration required).

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