Monthly Archives: January 2013

Super Bowl ad-champs use paws and guffaws

What’s the key to winning this Sunday’s Super Bowl ad shootout? Data from Mountain View, Calif., research firm Ace Metrix shows that nearly every top-10 Super Bowl ad for the last three years has used either humor and/or animals as … Continue reading

Posted in Advertising Research, Brand and Image Research | Comments Off

The many ways research finds us

You know how it is when you hear a new word for the first time or learn an actor’s name and then suddenly, you’re hearing it or seeing it at every turn? Working in marketing research has had that effect … Continue reading

Posted in Customer Satisfaction, Online Surveys and Research, Telephone Interviewing, The Business of Research | Comments Off

The key to a new you? Your smartphone and tablet

As more and more of us become dependent on our mobile devices to transact our daily lives – making them more and more viable as vehicles for research – a new study shows that we’re turning to them to improve … Continue reading

Posted in Consumer Research, Mobile Interviewing, Psychographic Research | Comments Off

Another great use of eye-tracking technology

I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great promise and possibilities of eye-tracking.

Posted in Eye-tracking Research, Innovation in Market Research, Research Software, The Business of Research | Comments Off