Market research analyst: a desirable profession

Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest of America’s workforce and the profession is gaining ground, according to a November 1 article, “2012 Best Jobs in America,” for CNNMoney.com, which placed “market research analyst” at seven in the top-10 list:

7. Market Research Analyst

Median pay: $63,100
Top pay: $97,700
10-year job growth: 41.2 percent
Total jobs*: 282,700

What do they do all day? Coke or Pepsi? Android or iPhone? Chevy or Toyota? You know what you like. It’s the job of market research analysts to find out why. From direct surveys to dissecting buckets of data, they track what consumers want – and what it would take to change their minds.

How to get the job? A head for numbers with a background in statistics, computer science and economics are essential to being more, um, marketable, as it were. The ability to distill those numbers into useful reports is a must.

What makes it great? An analyst is a key member of the team that develops great new products. The position runs across all industries that need research. And it’s got the second-highest growth rate of all the jobs on our list.

What’s the catch?
Analysts who don’t need glasses yet, will soon enough. They spend hours poring over facts, figures and numbers. It’s a detail-driven field that operates under tight deadlines and has potential for long hours. –Tom Ziegler

*Total jobs is estimated number of people working in broader Bureau of Labor Statistics “job family.”

Tell us, researchers, does market research analyst deserve the seventh spot on the list? What do you think of this summary of your life’s work? Is it as great as this list makes it seem? What aspects might have been overlooked? Are the compensation averages in line with what you’re earning?

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