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Monthly Archives: November 2012
Two takes on Black Friday/Cyber Monday
With Black Friday looming, the results from two studies give a glimpse into what retailers and shoppers can expect when the turkey’s gone and the malls open their doors. As taken from the respective companies’ press materials, the first entry … Continue reading
Posted in Consumer Research, Customer Satisfaction, Online Surveys and Research, Panels
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Market research analyst: a desirable profession
Having just returned from The Market Research Event 2012 in Boca Raton, Fla., it’s obvious to us that researchers are passionate and invested in their careers. And why shouldn’t they be?! Researchers have it pretty good compared to the rest … Continue reading
Posted in Market Research in the News, Marketing Research Jobs, The Business of Research
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Will research get the election right?
Of all the recent changes in marketing research I’ve been particularly fascinated by those that are pushing the limits of traditional research by combining data sets. With today being Election Day in the United States, I thought it would be … Continue reading
Posted in Market Research in the News, Political Polling, Research Blogs and Communities, Research Industry Trends
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