Monthly Archives: October 2012

Do elections bring out the worst in research?

Two weeks ago, I received a call on our landline phone from a local number and woman’s name I didn’t recognize. When I answered, a man said that he was conducting a nationwide political poll. Without identifying himself or the … Continue reading

Posted in Political Polling, Public Opinion/Social Research, Quantitative Research | 2 Comments

Smash Mute: What is shutting up the ads worth to you?

With the debates leading up to Decision 2012 behind us, it’s only a few short weeks until all is settled at the polls on November 6th. In that time, however, TV viewers can expect the campaign ads and mudslinging therein … Continue reading

Posted in Advertising Research | 1 Comment

Diners find mobile-aided ordering palatable

From offering consumers apps to pre-order food, touch screens for food selections and orders taken on a tablet by an employee, it’s clear that fast-food, quick-service and full-service restaurants are attempting to carve out a piece of the mobile pie. … Continue reading

Posted in Consumer Research, Food/Sensory Research | Comments Off

Final reflections on the CRC 2012

It’s been a week since I returned to the office from the Corporate Researchers Conference (CRC) in Dallas and there are just a few more observations I wanted to share with the Quirk’s audience. Since the economy tanked, everyone’s been … Continue reading

Posted in State of the Research Industry, Training/Research Education | Comments Off