Monthly Archives: August 2012

Mountain Dew crowdsourcing project goes off the rails

Crowdsourcing is a growing trend in the research industry, garnering praise for facilitating true collaboration and for engaging fans and consumers by letting their voices be heard – unfiltered. And while crowdsourcing has worked for Ben & Jerry’s, vitaminwater and … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Market Research Humor, Name Development Research, Product Research, Social Media and Marketing Research | 3 Comments

Social media not driving the car-buying process

Since we consumers are all so obsessed with researching products online before we buy them (or at least it feels like we are, if press accounts are any guide), the process of buying a new car would seemingly lend itself … Continue reading

Posted in Consumer Research, Social Media and Marketing Research | Comments Off

Good enough for us? My family’s flawed foray into research

The first weekend in August, my family hosted the bi-annual reunion for my late maternal grandmother’s family. She was one of 14 siblings and many of them stayed close to the small Wisconsin town where they grew up. As I’m … Continue reading

Posted in Data Collection/Field Services | Comments Off

Keep those e-mail subject lines … extra-long?

Brevity may be the soul of wit but not so the B2C e-mail subject line. As reported by Marketing Charts, a July study from Adestra found that the longer the length (in characters) of a B2C e-mail subject line, the … Continue reading

Posted in Business-To-Business Research, Consumer Research, Marketing Best Practices | Comments Off