Monthly Archives: July 2012

Promising but bewildering: a look back at Shopper Insights in Action

Path to purchase. Point of sale. The moment of truth. Winning at retail. Whether shopper insights is your bag or not, most research professionals are more than familiar with these phrases. It seems you can’t swing a dead cat in … Continue reading

Posted in Consumer Research, Research Industry Trends, The Business of Research | Comments Off

This executive understands how to use research

One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading

Posted in Concept Research, Focus Groups, Market Research Best Practices, Media Research, Qualitative Research, Quantitative Research | 2 Comments

More tips on using Pinterest for market research

Back in February, Quirk’s Editor Joe Rydholm posted a blog that featured links to articles about Pinterest and best practices for using Pinterest as part of a marketing program. The social media site’s 15 minutes seem to keep stretching on … Continue reading

Posted in Market Research Best Practices, Social Media and Marketing Research | Comments Off

How to time your social media and e-mail marketing

Turns out that, as in life, timing is everything when it comes to marketing via e-mail or social media. Yesmail Interactive, a Portland, Ore., marketing firm, tracked and analyzed the Facebook, Twitter, YouTube and e-mail campaigns of several clothing retailers … Continue reading

Posted in Advertising Research, Marketing Best Practices, Social Media and Marketing Research | 1 Comment