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Monthly Archives: July 2012
Promising but bewildering: a look back at Shopper Insights in Action
Path to purchase. Point of sale. The moment of truth. Winning at retail. Whether shopper insights is your bag or not, most research professionals are more than familiar with these phrases. It seems you can’t swing a dead cat in … Continue reading
Posted in Consumer Research, Research Industry Trends, The Business of Research
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This executive understands how to use research
One of my favorite podcasts, movie-biz junkie that I am, is The Business, a half-hour program airing on Santa Monica, Calif., public radio station KCRW that features fascinating, long-form interviews with entertainment-industry types, often those who are behind-the-scenes. A recent … Continue reading
More tips on using Pinterest for market research
Back in February, Quirk’s Editor Joe Rydholm posted a blog that featured links to articles about Pinterest and best practices for using Pinterest as part of a marketing program. The social media site’s 15 minutes seem to keep stretching on … Continue reading
Posted in Market Research Best Practices, Social Media and Marketing Research
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How to time your social media and e-mail marketing
Turns out that, as in life, timing is everything when it comes to marketing via e-mail or social media. Yesmail Interactive, a Portland, Ore., marketing firm, tracked and analyzed the Facebook, Twitter, YouTube and e-mail campaigns of several clothing retailers … Continue reading
