Monthly Archives: June 2012

Our coupon culture: JCPenney suffers as ‘Fair and Square’ flops

It’s been a mere four months since retailer JCPenney launched its “Fair and Square” pricing and discount initiative under the leadership of then-president Michael Francis. Following a dismal first-quarter 2012 with shares down 8.5 percent, Francis resigned after just eight … Continue reading

Posted in Brand and Image Research, Consumer Research, Promotion Research | 3 Comments

Can you trust online reviews?

My wife and I recently took a family vacation to Mount Rushmore. We don’t travel often so when we do vacation, we like to treat ourselves by staying at luxury hotels (i.e., four stars or more). Despite its popularity as … Continue reading

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All eyes on the Equus: Hyundai reps recruit at the MRA

I promise that this will be my last blog post about the recent MRA annual conference but I feel like I wouldn’t be doing the gathering justice if I didn’t talk about what everyone else was talking about: Hyundai! When … Continue reading

Posted in Product Research, Qualitative Research, The Business of Research | 1 Comment

A broader use for Beam’s research?

At the Marketing Research Association’s annual conference on June 4-6 in San Diego, I had the pleasure of attending a presentation by Julian Cohen, Beam Global Spirits and Wine’s self-proclaimed “answerer of questions.” The presentation, titled, “An Insights Director, a … Continue reading

Posted in Brand and Image Research, Consumer Research, The Business of Research | Comments Off

Hold your fire! SurveyMonkey extends an olive branch

The dirtiest word in DIY research had top billing during the first day of the Marketing Research Association’s annual conference in San Diego. Curiosity was building around SurveyMonkey CEO David Goldberg’s keynote speech and the room let out an audible … Continue reading

Posted in Consumer Research, Marketing Best Practices, Online Surveys and Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 1 Comment