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Monthly Archives: April 2012
Twitterpated for spring cleaning: Am I the only one?
Spring has sprung here in the Midwest and I have that all-too-familiar itch to throw open the windows and give my house a good scrub. Up here in the tundra, these are things that we just cannot do during the … Continue reading
Posted in Consumer Research
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Are your marketing dollars being funneled to your competitors?
Not long ago I read that Google was under investigation by American regulators over whether it manipulates results to block competitors and promote its own services. The FTC investigation is driven by claims that Google is using search results and … Continue reading
Posted in Advertising Research, Brand and Image Research, Customer Satisfaction, Marketing Best Practices
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Research is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from where I sit, it’s … Continue reading
