Monthly Archives: March 2012

TV and me: Why Social TV trumps the DVR

It’s no secret that TV is my lifeblood. Guys, I really love it. From True Blood and Dexter to Real Housewives and Arrested Development, I am very interested in what’s happening on the small screen. The past few weeks have … Continue reading

Posted in Consumer Research, Demographics, Social Media and Marketing Research | Comments Off

Burger, fries and a shame-spiral to-go, please

Recent research findings from BIGinsight call to mind the words of one of Mike Myers’ most unforgettable Austin Powers characters (the bounds of good taste prevent us from mentioning his name but the uninitiated can learn more here): “I eat … Continue reading

Posted in Consumer Research, Food/Sensory Research, Health Care Research | Comments Off

Employers, beware the Madness of March!

The 2012 NCAA men’s basketball championship tournament kicks off tomorrow at noon EDT and the nation is abuzz with talk of brackets, brackets and more brackets. An online survey conducted by Rochester, N.Y., research company Harris Interactive on behalf of … Continue reading

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Recession puts pet spending into perspective

I have a five-and-a-half-year-old bichon frise and an almost-nine-year-old Himalayan cat. My two furbabies are the light of my life and I have no qualms about shelling out a few extra dollars for “gourmet” dehydrated chicken breast treats, flavored – … Continue reading

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