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Monthly Archives: February 2012
Why you should care about Panera Cares
A recent USA Today piece about the success of the Panera Cares Cafes, at which customers can pay as much or as little as they can afford for their meals, prompted me to do a quick blog post here, in … Continue reading
Posted in Brand and Image Research, Food/Sensory Research
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A Pinterest primer
Lately it’s felt like this is Pinterest’s 15 minutes of fame. Whether the site – which allows users (mainly women at this point) to post or “pin” images or other items of interest to pin boards – is the next … Continue reading
Posted in Brand and Image Research, Consumer Research, Marketing Best Practices, Social Media and Marketing Research
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Grammy survey hit a few sour notes
So, last week I received a quick mobile survey asking me about the Grammy Awards. The first question asked me if I watched the show. Yes, all of it; yes, part of it; or no were my choices. I did … Continue reading
Posted in Marketing Best Practices, Mobile Interviewing, Quantitative Research
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Instincts and industry: Is it ever OK to go with your gut?
The annual Mercedes-Benz Fashion Week in New York draws to a close today and while I have no real reason to pay close attention, it’s always fun to see how the styles change; get a first look at what trends … Continue reading
Posted in Brand and Image Research, Consumer Research
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Consumers view giving feedback as part of their job
A Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston researcher Chadwick Martin Bailey (CMB) and Denver-based iModerate Research Technologies looked at why customers complete customer satisfaction surveys and what they expect from companies and brands in return. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Qualitative Research, Quantitative Research
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Following up: Customer-sat survey addresses employee-coaching problem
A popular topic on this blog over the past year has been customer satisfaction surveys and their accompanying issues. Among these is the issue of employee involvement, when workers inform a customer about a survey. Whether it’s a cashier reminding … Continue reading
Posted in Customer Satisfaction, Marketing Best Practices, Quantitative Research, Research Industry Trends, Survey Development
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Is a two-question survey still a survey?
In the last month, I took both of my cars to the dealer for regular service. For my Mercedes, I waited in their lobby while the car was serviced. I was offered gourmet coffee and cookies and was able to use … Continue reading
