Monthly Archives: January 2012

Big Data? C-suiters don’t know what to do with it

A survey of C-level business executives in the United States and Europe found that 62 percent don’t have a strategy for effectively using the customer-originated data flowing through their networks. The survey, conducted by Coleman Parkes Research for Opus Research and … Continue reading

Posted in Customer Satisfaction, Quantitative Research, Social Media and Marketing Research, The Business of Research | Comments Off

Maybe Jack Bauer will save the (marketing) world after all

Fascinating AdAge MediaWorks article on Kiefer Sutherland’s upcoming Fox series Touch, which will simultaneously launch in March in more than 100 countries fueled by a massive global marketing effort from Unilever. The mind boggles at the work that must have … Continue reading

Posted in Advertising Research, Brand and Image Research, International Research | Comments Off

JCPenney learns to play the Google way

In the vast expanse of Internet acronyms, SEO is king. Many companies have a dedicated SEO specialist, have hired SEO consultants or are at least doing their part to boost their rankings. After all, it’s Google’s world – we’re just … Continue reading

Posted in Research Industry Trends | Comments Off

Paper calls for packaging to lead patient adherence

European associations NVC Netherlands Packaging Centre and HCPC Europe have released an interesting position paper that calls for more marketing research on the potential role of packaging in improving patient adherence. A few highlights… The last point of contact between … Continue reading

Posted in Health Care Research, Packaging Research, Pharmaceutical Research | Comments Off

Tell us your research conference plans for 2012!

Most researchers would agree that attending trade shows and conferences is an important part of the profession – to get educated, to keep a finger on the pulse of the industry, to meet your peers and to build the foundation … Continue reading

Posted in Uncategorized | 1 Comment

A new form of sugging?

I’m a member of an online survey panel and have lately noticed a disturbing practice by the panel’s operator. On my home page on the panel’s site, included among the list of links to available surveys for which I’m urged … Continue reading

Posted in Consumer Research, Market Research Best Practices, Panels, Quantitative Research, State of the Research Industry, The Business of Research | 3 Comments