Monthly Archives: December 2011

Happy holidays and sweet ‘Market Research Dreaming’

Quirk’s would like to wish you and yours a happy and safe holiday season. We’d also like to share Leominster, Mass., research software company BayaSoft’s 2011 “Market Research Dreaming” holiday e-card! We’re always flattered to be spoofed by our peers! … Continue reading

Posted in Market Research Humor, Marketing Research Resources, Uncategorized | Comments Off

Eight Web predictions for 2012

The new near is less than two weeks away and we’ve set our sights on 2012. As the producer of our Web site, I’m always interested in what each new year brings in regard to the Web. Thanks to my … Continue reading

Posted in Business and Product Development, Innovation in Market Research, Online Surveys and Research | 1 Comment

Is too much emphasis being placed on the “Like” button?

Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential customers, more and more organizations are … Continue reading

Posted in Advertising Research, Brand and Image Research, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Online Surveys and Research, Panels, Social Media and Marketing Research, State of the Research Industry, The Business of Research | 2 Comments

Re-gifting: Has the recession made Seinfeld irrelevant?

It’s the holiday season yet again and we’ve already come out on the other side of Black Friday and Cyber Monday. I’ve been super-sleuthing my way around the Web and the weekly circulars to find coupons and thoughtful, won’t-break-the-bank gift … Continue reading

Posted in Consumer Research | Comments Off

This idea could never have come from Dunder Mifflin’s research department

I’m sure many of you have read about Quill’s new Dunder Mifflin copy paper. Beyond being a really great idea, and one of those “why didn’t someone do this years ago?” kinds of things, and changing my perception of Quill … Continue reading

Posted in Brand and Image Research, Concept Research, Consumer Research, Product Research | Comments Off