Ready to dip your toe in the ocean of social media-generated data but don’t know where to begin? While doing some backgrounding for future articles, I found a helpful slide deck on slideshare.net of a presentation on social media research delivered by Paul Banas of Kraft Foods at an AMA Chicago event.
One slide, titled “Social research begins with key words,” contained the following:
• Your brands, business units or product offerings
• Names of specialized services you offer
• Names or terms around specific campaigns
• Key stakeholders in your organization
• Nicknames, abbreviations or misspellings of any of the above
• Terms related to verticals you specialize in
• Phrases that define the markets you serve
• Larger industry keywords or categories
• Professional organizations you belong to or that fit your business profile
• Names of thought-leaders in the industry you serve
• Names of competitive companies, brands, products and services
• Stakeholders in those companies
• Buzz around competitive campaigns or promotions
That’s a good start. For those of you who are already in the thick of it, do you have any other tips to toss out for your peers?