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Monthly Archives: November 2011
Is there more to this site than meets the eye?
Has anyone out there seen this? Go ahead, click over there, then come back. I stumbled upon it looking for data on at-register/on-receipt customer satisfaction surveys and was surprised to find a well-maintained blog-style site dedicated to this very thing. … Continue reading
Posted in Consumer Research, Customer Satisfaction, Quantitative Research, Survey Development, The Business of Research
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Researchers, don’t explain your profession – share your identity
Editor’s note: Jim Karrh is director of MarketSearch, a Little Rock, Ark., research firm. What is your identity as a marketing researcher? I’ve been engaged in research – and going to cocktail parties – for years, but after reading this … Continue reading
Posted in Consumer Research, Market Research Humor, Marketing Research Jobs, The Business of Research
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Since when is ‘I’m sorry’ not good enough?
I make mistakes. Do you? Silly me, I thought everyone understood that this was just part of being human. Apparently, I am wrong about being wrong. The new trend, it seems, is that “I’m sorry – I made a mistake” … Continue reading
Are you the CEO of mail in your household?
Getting the mail every day and deciding what to do with it may seem like a mindless chore and chances are you’ve never given much thought to how your neighbors, family or co-workers deal with their mail. Would you be … Continue reading
Make new trends but keep the old: Researchers reflect on TMRE programming
At The Market Research Event 2011 (TMRE) earlier this week I had the pleasure of attending over a dozen sessions and keynote speeches and, quite frankly, I was wowed by the programming. Working at a magazine that’s been around for … Continue reading
A little ditty about Stan and Diane
As you might expect, the room was SRO for Tuesday morning’s chat between Communispace’s Diane Hessan and Coke’s Stan Sthanunathan on this second day of the Market Research Event. Sthanunathan, master of the quotable research bon mot, didn’t disappoint. While he … Continue reading
Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Marketing Research Jobs, State of the Research Industry
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Where does social media data analysis fit in the research budget?
On the first day of this year’s Market Research Event here in Orlando, Fla., I spent most of my time at the social media research-related talks, anxious to find out who’s doing what and what their takeaways are on taming … Continue reading
How to get started with social media research
Ready to dip your toe in the ocean of social media-generated data but don’t know where to begin? While doing some backgrounding for future articles, I found a helpful slide deck on slideshare.net of a presentation on social media research … Continue reading
‘Tis the season to be doing: A market researcher call to action
I knew the CBS Sunday morning show had to be something special when three friends e-mailed the link to me. It was a feature on a Texas photographer, Teresa Berg, who volunteers her talents to the Texas Dachshund Rescue Foundation. … Continue reading
Posted in The Business of Research
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Great expectations: Do tipping and customer service go hand-in-hand?
Here in the U.S., we live in a tip-happy culture. From pizza delivery guys to hairstylists to baristas, tips are counted on by service-industry workers as part of their salary and accounted for on the part of consumers as part … Continue reading
Posted in Consumer Research, Customer Satisfaction, Food/Sensory Research, International Research
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