Monthly Archives: October 2011

Fake reviews point up dangers of relying on social media data

There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the … Continue reading

Posted in Competitive Intelligence, Market Research Best Practices, Market Research in the News, Research Industry Trends, Research Software, Social Media and Marketing Research, Uncategorized | 4 Comments

Consumer Reports vs. social media

Ed Farrell, director of Consumer Reports’ (CR) national research center, delivered one of the opening keynotes at the MRA/Quirk’s/CEB Corporate Researchers Conference in September. In a wide-ranging talk, one of his main areas of focus was on how his organization perceives … Continue reading

Posted in Social Media and Marketing Research, The Business of Research, Uncategorized, Usability Testing | Comments Off

Son of a researcher

I am the son of a marketing researcher. My father, Tom Quirk, spent nearly 25 years conducting and coordinating marketing research, primarily in the agricultural industry. Growing up as the child of a researcher in the 1970s and ’80s, it … Continue reading

Posted in Focus Groups, Qualitative Research, Quantitative Research, The Business of Research | 3 Comments