Monthly Archives: September 2011

Reflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumers

I’m back stateside from the ESOMAR Annual Congress and it’s taken some time to process everything that was packed into those three days. This was my first European marketing research conference and I was thankful for the opportunity to hear … Continue reading

Posted in Association News, Consumer Research, International Research, Research Industry Trends, State of the Research Industry | Comments Off

Day 1 of ESOMAR Congress: What’s remembered is more important than what was

Monday’s first full day of sessions here at the ESOMAR 2011 Annual Congress in Amsterdam more than exceeded my expectations. Special thanks to the cruelty-free cartoonist, the costumed Dutch ladies handing out traditional fare (bitterballen and stroopwafel, anyone?) and especially to the … Continue reading

Posted in Brand and Image Research, Consumer Research | Comments Off

The X factor in phone surveys

Last Friday night I got a call from the Minnesota Department of Health, asking for 12 to 14 minutes of my time to take a survey. This post is not about how 12 to 14 minutes turned into 19 minutes, … Continue reading

Posted in Uncategorized | 1 Comment

Time drags, time flies: A decade in marketing research

As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place … Continue reading

Posted in Innovation in Market Research, Market Research Techniques, Research Industry Trends, The Business of Research, Uncategorized | 3 Comments