Does God need to work on customer satisfaction?

Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines or to competitors.

Results of a recent survey provide a unique perspective on approval ratings.

According to Public Policy Polling only 52 percent said they approved of God’s performance. Another 40 percent of respondents said they were not sure and 9 percent actually disapproved.

In another question, Public Policy Polling asked, “If God exists, do you approve or disapprove of its handling of creating the universe?” Only 71 percent approved, compared to 24 percent who disapproved and 5 percent who were not sure.

I’m sure to some, this line of questioning is considered heretical and the entire idea that one can disapprove of God seems absurd. So obviously the survey results need to be taken with a grain of salt.

Next time you get back your customer satisfaction results, however, you now have the ultimate benchmark: If God receives only a 52 percent approval rating then anything higher is doing all right!

This entry was posted in Brand and Image Research, Customer Satisfaction, Market Research Findings, Market Research Humor, Quantitative Research. Bookmark the permalink.

4 Responses to Does God need to work on customer satisfaction?

  1. Jan Blanchette says:

    Really enjoyed this article. Working in customer service and always trying to receive feedback has always been disappointing because folks just don’t want to supply this feedback. They either like you or they don’t, a crap shoot in itself.
    Thanks for sharing this.

  2. Pingback: God’s Approval Rating « Translating Heaven

  3. Peter Anderson says:

    That’s a serious disapproval rating for God. I wonder which version of ‘God’ the respondents had in mind. I think it would be fair to assume most of the versions weren’t the ‘sacrifice human beings to appease me’ type of god, otherwise they’d probably have been too afraid to respond. It must have been a democratic god, or at least one which allows free expression.

  4. Mike Nelson says:

    There are some Muslim groups in the Middle East that believe that God and Democracy can not co-exist because man should not be making up laws — instead we should follow Gods laws. It is an interesting perspective and if you put the survey in that light, it makes you realize that God isn’t interested in pleasing us…it is the other way around. If only we could measure how satisfied God is with us!