The Like button – What’s stopping me?

I’ve recently been contacted by a few restaurants and retail stores I frequent as well as by a telephone equipment supplier here at work to Like them on Facebook or follow them on Twitter.

The restaurants and stores did not mention an incentive to engage with them socially but the telephone equipment provider offered to put my name in a drawing for a free iPod shuffle if I simply clicked the Like button. My first reaction? “What a cheap gift.” I was just about to delete the e-mail when I stopped and thought about it a minute. What would it take to make me engage? Guarantee me an iPod touch? Discounts? Cold, hard cash? (I realize these are probably not financially feasible.)

I did not socially network myself with any of the firms that reached out to me, although I am relatively plugged in to social media: I have Facebook on my phone; I’m connected to over 1,200 people of LinkedIn; and I have a Twitter account. If the company had sent me a survey about their product or service, I would have offered my feedback. If a potential customer had called or e-mailed me for a reference, I would have gladly given the company a glowing recommendation.

So why was I so reluctant to publicly endorse a service I use and trust? Is it the (perceived) weak incentive or is something else at play? What motivates you to click that little thumb? I would love to hear what other are doing to engage their customers.

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3 Responses to The Like button – What’s stopping me?

  1. Dave Howell says:

    When asked, I gladly reciprocate in recommending or “Like” a business. What’s at stake is driving potential new business and retailing valued clients. No reservations on my part, and while most like free stuff, what drives me is the sense that motivating others to get back in the game starts with me.

  2. Cleo Parker says:

    I, on the other hand will click the “Like” button at the drop of a hat, I think it’s interesting to check out business FB pages and see how they’re set up and it’s also interesting to see what the pages post. With full disclosure, I created a page for my Toastmasters club and also my craft business so I have a vested interest in getting those “Likes” for my own pages. It was a struggle getting those first 25 for the Toastmasters club so we could have a custom URL (we only have 22 members, but there are ex-members who moved away and many friends at other TM clubs in the area) I think it’s a combination of curiosity and sympathy that motivates me to “Like”

  3. Karen Bartosik says:

    I have to be pretty passionate about a company, brand, a product or service before I “like” them. Translation – I want to hear from them or other “fans” on a “regular” basis. Companies that offer incentives to “like” them are a real turn off for me. What does it take to engage me? Offer content of value and monitor what your “followers” post and interact to show you care/are listening. And make sure you stay on topic. I check for these things before hitting “like” and will also quickly “unlike” if the page/group isn’t meeting my expectations.