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Monthly Archives: August 2011
Are rewards programs incentive enough?
A few weeks ago I received an e-mail from my bank, letting me know that, due to changing legislation, my debit card rewards program would no longer be rewarding me. Major bummer, dude! As of October 1, the program will … Continue reading
Posted in Customer Satisfaction, Promotion Research
5 Comments
Does God need to work on customer satisfaction?
Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines … Continue reading
The Like button – What’s stopping me?
I’ve recently been contacted by a few restaurants and retail stores I frequent as well as by a telephone equipment supplier here at work to Like them on Facebook or follow them on Twitter. The restaurants and stores did not … Continue reading
Quality control and judgment calls: Would you count this survey complete?
Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading
Marketing research how-not-tos: The case of the fast-food advisory panel
In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading
