Monthly Archives: August 2011

Are rewards programs incentive enough?

A few weeks ago I received an e-mail from my bank, letting me know that, due to changing legislation, my debit card rewards program would no longer be rewarding me. Major bummer, dude! As of October 1, the program will … Continue reading

Posted in Customer Satisfaction, Promotion Research | 5 Comments

Does God need to work on customer satisfaction?

Whenever we conduct a survey about our magazine, we receive approval ratings above 90 percent – which makes me pretty happy. But I’m always a bit hesitant to tout these numbers because I wonder how they compare to other magazines … Continue reading

Posted in Brand and Image Research, Customer Satisfaction, Market Research Findings, Market Research Humor, Quantitative Research | 4 Comments

The Like button – What’s stopping me?

I’ve recently been contacted by a few restaurants and retail stores I frequent as well as by a telephone equipment supplier here at work to Like them on Facebook or follow them on Twitter. The restaurants and stores did not … Continue reading

Posted in Social Media and Marketing Research | 3 Comments

Quality control and judgment calls: Would you count this survey complete?

Filling quotas with high-quality completes while providing quick turnaround is the aspiration of every researcher. Unfortunately, researchers are sometimes forced to choose between the two. Back in college when I worked as a telephone interviewer, I was calling on a … Continue reading

Posted in Business-To-Business Research, Interviewing, Market Research Humor, Quantitative Research, Telephone Interviewing, The Business of Research | 5 Comments

Marketing research how-not-tos: The case of the fast-food advisory panel

In the original version of this blog entry, which I composed last week and had planned to post this week, I railed on about the unfortunate experience I had attempting to join the “advisory panel” of a fast-food chain: So, … Continue reading

Posted in Consumer Research, Food/Sensory Research, Market Research Best Practices, Online Surveys and Research, Quantitative Research | 1 Comment