Monthly Archives: July 2011

Quirk’s looks back: ‘online’ news in the 1980s

This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading

Posted in Innovation in Market Research, Market Research Humor, Research Industry Trends, State of the Research Industry, Uncategorized | 1 Comment

Is there a Greek yogurt in your brand’s future?

Reading a recent article about how yogurt titans General Mills (Yoplait) and Group Danone (Dannon) were caught spoonless by the Greek yogurt craze, I was floored by one analyst’s take that the firms were surprised by Greek yogurt’s rapid rise. … Continue reading

Posted in Competitive Intelligence, Consumer Research, Food/Sensory Research, Social Media and Marketing Research | 6 Comments

In the land of free money, a vacation reigns supreme

One of our favorite office pastimes is asking each other what we would do if we won the lottery. Of course none of us newly-made millionaires would quit working at jobs we love, but most of us could agree that … Continue reading

Posted in Consumer Research | 1 Comment

Shopper insights give Red Bull wings

Reporting from Swissotel in Chicago for the IIR Shopper Insights in Action conference! I enjoyed listening to Monday’s appropriately high-energy talk from Guy Wootton, senior category insights manager for Red Bull, about how much Red Bull relies on and uses … Continue reading

Posted in Brand and Image Research, Consumer Research, Food/Sensory Research | Comments Off

Gone but not forgotten – the power of branding

Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am showcases the impact of branding. Pan Am Airways … Continue reading

Posted in Advertising Research, Brand and Image Research, Business and Product Development | Comments Off