-
Recent Posts
Recent Comments
- Wes Michael on Will Salt Sugar Fat bring heat on marketing research?
- Mary Aviles on Admitting defeat: JCPenney abandons ‘Fair and Square’
- Rob Bixler on Do elections bring out the worst in research?
- AlyR on Smash Mute: What is shutting up the ads worth to you?
- Annie Pettit on Do elections bring out the worst in research?
Categories
- Advertising Research
- Association News
- Brainstorming Research
- Brand and Image Research
- Business and Product Development
- Business-To-Business Research
- Company News
- Competitive Intelligence
- Concept Research
- Consumer Research
- Customer Satisfaction
- Data Collection/Field Services
- Data Processing
- Demographics
- Employee Studies
- Ethnographic Research
- Eye-tracking Research
- Focus Groups
- Food/Sensory Research
- Health Care Research
- Industrial Research
- Innovation in Market Research
- International Research
- Interviewing
- Lifecycle/Lifestyle Research
- Market Research Best Practices
- Market Research Case Studies
- Market Research Findings
- Market Research Humor
- Market Research in the News
- Market Research Techniques
- Marketing Best Practices
- Marketing Research Jobs
- Marketing Research Resources
- Media Research
- Mobile Interviewing
- Moderating
- Mystery Shopping
- Name Development Research
- Names in the News
- Online Surveys and Research
- Packaging Research
- Panels
- Pharmaceutical Research
- Political Polling
- Product Research
- Promotion Research
- Psychographic Research
- Public Opinion/Social Research
- Qualitative Research
- Quantitative Research
- Research Blogs and Communities
- Research Industry Trends
- Research Recruiting
- Research Software
- Social Media and Marketing Research
- State of the Research Industry
- Survey Development
- Telephone Interviewing
- The Business of Research
- Training/Research Education
- Uncategorized
- Usability Testing
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
RSS Feeds
Monthly Archives: July 2011
Quirk’s looks back: ‘online’ news in the 1980s
This October, Quirk’s Marketing Research Review will celebrate its 25th anniversary. The October issue will not only focus on where research is headed but also take look back at marketing research over the past 25 years. While researching the state … Continue reading
Is there a Greek yogurt in your brand’s future?
Reading a recent article about how yogurt titans General Mills (Yoplait) and Group Danone (Dannon) were caught spoonless by the Greek yogurt craze, I was floored by one analyst’s take that the firms were surprised by Greek yogurt’s rapid rise. … Continue reading
In the land of free money, a vacation reigns supreme
One of our favorite office pastimes is asking each other what we would do if we won the lottery. Of course none of us newly-made millionaires would quit working at jobs we love, but most of us could agree that … Continue reading
Posted in Consumer Research
1 Comment
Shopper insights give Red Bull wings
Reporting from Swissotel in Chicago for the IIR Shopper Insights in Action conference! I enjoyed listening to Monday’s appropriately high-energy talk from Guy Wootton, senior category insights manager for Red Bull, about how much Red Bull relies on and uses … Continue reading
Posted in Brand and Image Research, Consumer Research, Food/Sensory Research
Comments Off
Gone but not forgotten – the power of branding
Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am showcases the impact of branding. Pan Am Airways … Continue reading
Posted in Advertising Research, Brand and Image Research, Business and Product Development
Comments Off
