Monthly Archives: May 2011

Get your meme entered today

Tom Anderson of Anderson Analytics has been holding an annual research meme contest and today is the final day to submit your entry for 2011.  The first-place prize is a $1,000 Amazon gift certificate so take a few minutes to enter yours. … Continue reading

Posted in Market Research Humor | Comments Off

Kraft-y advice on improving your brand’s social media data analysis

I had a great time earlier this month in Chicago at the IIR/TMRE Technology Driven Market Research Event. I particularly enjoyed hearing Frank Cotignola’s views on how companies should approach social media-listening and analysis. (My Trade Talk column in the … Continue reading

Posted in Brand and Image Research, Food/Sensory Research, Market Research Best Practices, Social Media and Marketing Research | Comments Off

Don’t shoot the focus group messenger

One of the most difficult situations a researcher is put in is delivering the news to a client that their marketing strategy or product plans are not supported by the research data. Often brand managers and marketing executives use research … Continue reading

Posted in Brand and Image Research, Consumer Research, Focus Groups, Qualitative Research | 3 Comments

What a difference a decade makes

As we likely all know by now, this week started off with some major world news. Nearly 10 years after 9/11, the United States made good on its promise to take down Osama bin Laden. Much like the Kennedy assassination, … Continue reading

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