-
Recent Posts
Recent Comments
- Wes Michael on Will Salt Sugar Fat bring heat on marketing research?
- Mary Aviles on Admitting defeat: JCPenney abandons ‘Fair and Square’
- Rob Bixler on Do elections bring out the worst in research?
- AlyR on Smash Mute: What is shutting up the ads worth to you?
- Annie Pettit on Do elections bring out the worst in research?
Categories
- Advertising Research
- Association News
- Brainstorming Research
- Brand and Image Research
- Business and Product Development
- Business-To-Business Research
- Company News
- Competitive Intelligence
- Concept Research
- Consumer Research
- Customer Satisfaction
- Data Collection/Field Services
- Data Processing
- Demographics
- Employee Studies
- Ethnographic Research
- Eye-tracking Research
- Focus Groups
- Food/Sensory Research
- Health Care Research
- Industrial Research
- Innovation in Market Research
- International Research
- Interviewing
- Lifecycle/Lifestyle Research
- Market Research Best Practices
- Market Research Case Studies
- Market Research Findings
- Market Research Humor
- Market Research in the News
- Market Research Techniques
- Marketing Best Practices
- Marketing Research Jobs
- Marketing Research Resources
- Media Research
- Mobile Interviewing
- Moderating
- Mystery Shopping
- Name Development Research
- Names in the News
- Online Surveys and Research
- Packaging Research
- Panels
- Pharmaceutical Research
- Political Polling
- Product Research
- Promotion Research
- Psychographic Research
- Public Opinion/Social Research
- Qualitative Research
- Quantitative Research
- Research Blogs and Communities
- Research Industry Trends
- Research Recruiting
- Research Software
- Social Media and Marketing Research
- State of the Research Industry
- Survey Development
- Telephone Interviewing
- The Business of Research
- Training/Research Education
- Uncategorized
- Usability Testing
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
RSS Feeds
Monthly Archives: April 2011
Research reveals not all Web visitors are created equal
By now most of us have read an article or two (or 10) about how to increase traffic to our Web sites. Change a headline and traffic increases. Put keywords in your Web link and you get higher placement on … Continue reading
Survey: William + Kate = yawn
Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the … Continue reading
Posted in Market Research Findings, Online Surveys and Research, Quantitative Research
Comments Off
The ARF Re:think 2011! in pictures
The ARF 75th Anniversary Convention was held on March 20-23 and thanks to Nelson Davis of research firm AIP New York, you can see what you missed – or see what you looked like after a long day of sessions. Click … Continue reading
Posted in Advertising Research, Association News, Market Research in the News, Names in the News
Comments Off
Why DIY marketing research is good for our industry
There is a lot of talk among marketing researchers that DIY research is bad for the industry. I, for one, am not convinced. I understand the fear among research suppliers that DIY will cut into their business. I also understand … Continue reading
Unusual research applications: branding babies on Bravo
I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading
Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research
Comments Off
MRA/Quirk’s/MREB announce Corporate Researchers Conference
Quirk’s is happy to announce that we are working with the Marketing Research Association (MRA) and the Market Research Executive Board program of the Corporate Executive Board Company (CEB) to produce a new conference aimed at corporate marketing researchers and … Continue reading
Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research
Comments Off
A panel finally wants me!
Working in the research industry, co-workers around here are often sharing their experiences about being approached to participate in research, whether it’s after trying a new product at a fair or providing feedback on the car-buying experience. I have to … Continue reading
Be the Keith Richards of marketing research
Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading
Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research
Comments Off
