Monthly Archives: April 2011

Research reveals not all Web visitors are created equal

By now most of us have read an article or two (or 10) about how to increase traffic to our Web sites. Change a headline and traffic increases. Put keywords in your Web link and you get higher placement on … Continue reading

Posted in Advertising Research, Market Research Findings, Online Surveys and Research, Quantitative Research | 5 Comments

Survey: William + Kate = yawn

Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the … Continue reading

Posted in Market Research Findings, Online Surveys and Research, Quantitative Research | Comments Off

The ARF Re:think 2011! in pictures

The ARF 75th Anniversary Convention was held on March 20-23 and thanks to Nelson Davis of research firm AIP New York, you can see what you missed – or see what you looked like after a long day of sessions. Click … Continue reading

Posted in Advertising Research, Association News, Market Research in the News, Names in the News | Comments Off

Why DIY marketing research is good for our industry

There is a lot of talk among marketing researchers that DIY research is bad for the industry. I, for one, am not convinced. I understand the fear among research suppliers that DIY will cut into their business. I also understand … Continue reading

Posted in Qualitative Research, Quantitative Research, Research Industry Trends, State of the Research Industry, The Business of Research | 4 Comments

Unusual research applications: branding babies on Bravo

I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a … Continue reading

Posted in Brand and Image Research, Focus Groups, Market Research Humor, Market Research in the News, Name Development Research | Comments Off

MRA/Quirk’s/MREB announce Corporate Researchers Conference

Quirk’s is happy to announce that we are working with the Marketing Research Association (MRA) and the Market Research Executive Board program of the Corporate Executive Board Company (CEB) to produce a new conference aimed at corporate marketing researchers and … Continue reading

Posted in Market Research Best Practices, Research Industry Trends, State of the Research Industry, The Business of Research | Comments Off

A panel finally wants me!

Working in the research industry, co-workers around here are often sharing their experiences about being approached to participate in research, whether it’s after trying a new product at a fair or providing feedback on the car-buying experience. I have to … Continue reading

Posted in Consumer Research, Customer Satisfaction, Panels, Telephone Interviewing | 1 Comment

Be the Keith Richards of marketing research

Last week I was listening to an archived podcast of a great interview with rock god Keith Richards, who was touting his memoir on NPR’s Fresh Air program. Host Terry Gross asked him about his approach to songwriting in the … Continue reading

Posted in Market Research Best Practices, Market Research Techniques, Qualitative Research, Quantitative Research | Comments Off