Monthly Archives: February 2011

Focus group: Should a beer bottle have breasts?

Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading

Posted in Brainstorming Research, Brand and Image Research, Concept Research, Consumer Research, Focus Groups, Food/Sensory Research, Market Research Humor, Packaging Research, Product Research, Qualitative Research | Comments Off

Focus groups are killing Spider-Man!

I had to laugh after reading this bit of news on the Entertainment Weekly site about how the ill-fated Broadway production of Spider-Man: Turn Off the Dark has – GASP! – taken to using focus groups to gain audience feedback. … Continue reading

Posted in Consumer Research, Focus Groups, Market Research in the News, Qualitative Research | Comments Off

Is love blind to Valentine’s Day premiums?

It’s Valentine’s Day and love is in the air. And no one loves it more than florists, chocolatiers and white-tablecloth restaurants who charge – and earn – a pretty penny for their romance-laced offerings. Although spending during the 2010 holiday … Continue reading

Posted in Uncategorized | Comments Off

Do research vendors really believe in research?

Recently, I have had a couple of conversations with research and marketing executives that make me wonder if research vendors really believe in marketing research – even the research they are conducting for their clients! While chatting with the head … Continue reading

Posted in Advertising Research, Market Research Best Practices, Market Research Findings, Marketing Best Practices, Research Industry Trends, State of the Research Industry | 6 Comments

What’s in a name? Wheat Thins repositions itself as the un-cracker

The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading

Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research | Comments Off