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Monthly Archives: February 2011
Focus group: Should a beer bottle have breasts?
Several years ago I stumbled upon this video and I’ve finally gotten the courage to share it (perhaps against my better judgement). I have no idea why this video was created, but I certainly hope it was meant as a joke. It … Continue reading
Focus groups are killing Spider-Man!
I had to laugh after reading this bit of news on the Entertainment Weekly site about how the ill-fated Broadway production of Spider-Man: Turn Off the Dark has – GASP! – taken to using focus groups to gain audience feedback. … Continue reading
Posted in Consumer Research, Focus Groups, Market Research in the News, Qualitative Research
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Is love blind to Valentine’s Day premiums?
It’s Valentine’s Day and love is in the air. And no one loves it more than florists, chocolatiers and white-tablecloth restaurants who charge – and earn – a pretty penny for their romance-laced offerings. Although spending during the 2010 holiday … Continue reading
Posted in Uncategorized
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Do research vendors really believe in research?
Recently, I have had a couple of conversations with research and marketing executives that make me wonder if research vendors really believe in marketing research – even the research they are conducting for their clients! While chatting with the head … Continue reading
What’s in a name? Wheat Thins repositions itself as the un-cracker
The Wheat Thins brand is assuming a new identity with a complete departure from the name “cracker.” Instead of being defined as a platform for dill dip and sliced Swiss cheese, Nabisco Wheat Thins wants to be identified and consumed … Continue reading
Posted in Advertising Research, Brand and Image Research, Packaging Research, Product Research
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