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Monthly Archives: December 2010
Marketing research 2010: The year in pictures
March 2010 ARF in New York Additional Links: MRA Annual Conference In Boston, June 2010 AMA Conference In Atlanta, September 2010 IIR The Market Research Event In San Diego, November 2010 MRA NY Chapter Holiday Party, December 2010 As 2010 draws … Continue reading
Posted in Advertising Research, Market Research in the News, The Business of Research
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Word on the street: Research firms optimistic about 2011
As an advertising salesperson for Quirk’s, I get to talk to marketing research companies all day long. In what I hope is a sign of better times on the horizon for the industry, I am happy to report that many, … Continue reading
Posted in State of the Research Industry, The Business of Research
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Temporary is here to stay
An article on pop-up stores in the November 15-21 Bloomberg Businessweek got me to thinking about some of the rich ethnographic opportunities they present to researchers. Beyond including one of the best unintentionally great quotes I’ve seen lately (“This whole … Continue reading
Posted in Brainstorming Research, Brand and Image Research, Concept Research, Ethnographic Research, Food/Sensory Research, Product Research
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Quirk’s has been spoofed!
Every year, Fieldwork sends out a calendar to their customers featuring the lovable critters used in their advertising/marketing material and handed out at industry events. Today, we received their 2011 calendar that spoofs the magazine industry by placing their critters as … Continue reading
Posted in Focus Groups, Market Research Humor, Qualitative Research, Research Recruiting, The Business of Research
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Fans and followers fail to bring ‘Digital Death’ campaign to life
I was first alerted to the celebrity Digital Death campaign in the first few days of December when my favorite celeb-razzing blog joked that the charity might have more success if the donations went to permanently shutting down the Twitter … Continue reading
Posted in Public Opinion/Social Research, Social Media and Marketing Research
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Dell declines to eschew obfuscation
I love it when business articles mention “unsealed documents” right off the bat. You just know that you’re about to read some juicy details. Such was the case in this New York Times article about the lengths to which Dell … Continue reading
Posted in Employee Studies
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Mystery shop yourself
When was the last time you called yourself? Seriously – you might want to. Not yourself, personally, but your company. As if you were a customer, or just someone wanting to find out more about your products or capabilities. I … Continue reading
Posted in Customer Satisfaction, Market Research Humor, Mystery Shopping
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