Quirk's Blog

Photo recap from The Quirk’s Event

The Quirk’s Event photo gallery and video are finally up and we wanted to share a few photos from the event, which took place on February 23-24, 2015, at the New York Marriott at the Brooklyn Bridge. A huge thank you to everyone who joined us! We had an amazing time hosting the event.

Many thanks to Nelson Davis of AIP for photographing the event. Click here to view the rest of the photos.

Posted in The Business of Research | Comment

New challenges for MR: Q&A with Printemps des Etudes

Editor’s note: Quirk’s conducted a Q&A session with Stéphanie Perrin, manager and commissioner-general, Printemps des Etudes, regarding major trends in MR and the benefits of attending marketing research conferences.

What are some of the major trends or forces affecting the marketing research industry?

Stéphanie Perrin: From my point of view there are two major trends that are affecting the MR industry:

First, market research suppliers are defining the boarders by not only offering new possibilities for brands looking to listen to the market and interact with customers [mobility, social media listening, etc.] but also for the MR industry itself. The industry must embrace multi-device compatibility and methodologies must combine quantitative and qualitative approaches. Creativity and vitality within the industry will ensure MR’s future.

Second, the economic crisis has accelerated the necessity for MR to adapt what it has to offer. Researchers must make more with less people, money and time!

The new challenge for MR is to be the most important part of strategic recommendations and to help companies make business decisions. The impact of market research analysis must be more and more acute.

Are the forces affecting the client-side researchers (those who work in the market research departments of companies like Coca-Cola or Groupe Danone) different from those affecting the research vendors (those who work at market research firms like Ipsos or GfK)?

I don’t think so. The main trends are affecting both sides of MR and the aim is the same for client-side researchers and research vendors: to adapt one’s offerings to the market. For client-side researchers it is important to be connected to the market and – for some – to be consumer-centric. For research vendors, the importance lies in providing time for analysis and to give advice to clients to open opportunities in the market.

There seem to be many more conferences in the marketing research space these days. Why do you think there is so much interest in staging new marketing research conferences?

The marketing research industry is moving. Tools are evolving quickly and it is necessary for professionals to stay connected to the market and to stay in touch with peers. The creation of Printemps des Etudes shows this need to keep in touch with the reality of the challenges of the sector.

For client-side researchers, what are some of the benefits of attending a marketing research conference such as Printemps des Etudes?

Attending a conference opens attendees’ eyes to new approaches and tools, and helps them benchmark new methodologies. Printemps des Etudes highlights innovation and novelties, debates and exchanges.

Conferences such as Printemps des Etudes also help attendees focus on ethical guidelines as well as the European legal debate on personal data, two points professionals must pay attention to in their daily work.

For research vendors, what are some of the benefits of attending a marketing research conference such as Printemps des Etudes?

Research vendors are able to present products and services, showing their know-how. They can meet actual and former customers as well as future ones. It is a good place to launch new products and take the pulse of the market.

I know the conference is not specifically focused on marketing research in France, but can you talk about some of the current topics or trends in marketing research in France and/or the rest of Europe? For example, is mobile research (using smartphones and tablets, etc.) a hot topic in France and the rest of Europe, as it is in the U.S.?

The MR industry in France is very innovative with a good mix of high-level mathematics researchers and qualitative-school followers. But what is surprising is that our French MR influence is sometimes adopted abroad more than in our own country. For instance, French MR client-side researchers are not early adopters of mobile research.

The debate on personal data and the use of data by the MR industry is at a critical stage in Europe. The industry must preserve its field of influence. There is a real challenge to find a balance to protect and to rule the activity.

Other topics include how to connect data with the market, how to make research in real time, how to listen to social media, how to create a relevant and vivid brand and how to analyze consumer behavior.

What makes you the most afraid for the future of marketing research?

Ethics. A new era is here with a new, connected consumer. The borders are not yet built to control the use of personal data, to protect integrity.

For you as the general manager of the event, what are some of the hardest parts of your job?

The hardest parts of my job are the same challenges marketing researchers are facing: anticipating trends and market evolutions. I must always work in advance to present the innovations of the market and identify tomorrow’s success stories. The program committee and the managing committee help me a lot with this.

What are some of the easiest or most fun parts of your job?

Marketing research is an intellectually stimulating filed and each day brings a new tool. It is great to meet different people, work with them and brain storm each new edition. The support of the industry is very helpful. Organizing and creating are two things I am fond of. At the end of a successful event, I never turn down a glass of champagne!


Posted in Brand and Image Research, Consumer Research, Market Research Best Practices, Market Research Findings, Market Research in the News, Market Research Techniques, Qualitative Research, Quantitative Research, Research Industry Trends, The Business of Research | Comment

Don’t call me honey: How an unsatisfied corporate researcher got ‘em talking

Speech bubble cloud

We love to see articles spark lively online conversations that discuss the industry and work to drive positive change in MR. So we were thrilled when an article by Kristen Santos – manager, market planning and analysis for Daimler Trucks North America – titled “Don’t call me honey: 10 tips on how to sell to a corporate researcher,” grabbed the attention of the MR community. The article was published in Quirk’s February 23, 2015, e-newsletter.

Santos’ article walks readers through what it is like to be a 31-year-old corporate researcher responsible for buying research services in a world where market research companies are, as she describes, completely out of touch with her as a customer. We love the direct approach she took to share her own experience as a corporate researcher and also offer constructive tips for market research providers who want to work with the customer of the future.

Perhaps not surprisingly, many of the comments applaud Santos’ honesty and commenters took the chance to share stories of personal struggles in the MR industry and call for change. A few commenters discussed their experiences from the other side of MR, showing research suppliers’ have frustrations as well.

Here are a few highlights from the article’s comment section. Feel free to click through and share your thoughts!

“Please continue to push suppliers to meet you where you are, AND please continue to champion MR in general; together we can help companies derive benefit from the new ‘activist customer’ instead of viewing customer involvement as a distraction or – worse yet – a liability.” – Jessica DeVlieger

“Totally agree with your points. However, looking at market research from the supplier side, lately it has become a commodity that people want cheap. Marketing managers today seem to think everything they want and need can be found free on the Internet – including market potentials, competitor information, forecasts, and deep analyses. You and I know this is not true. So the $64,000 question becomes, if you want quality insights, analyses and a strategic partner, are you willing to PAY for it?” – John LaRosa

“Wow! Thank you Kristen. Your honesty about being part of the Gen Y world who sees the opportunity for connected work not fiefdoms, seeking a collaborative group of partners who connect your team and work well together is right on! Collaborative partners who want their suppliers to be a part of a bigger purpose who all work together is a wonderful vision. You are why I do what I do… Thank you so much.” – Pam Goldfarb Liss

“I wish I had more clients that would let ME get more integrated with other departments – it’s about understanding product better, and their strategies, really – beyond just the research department.” – Bruce Peoples

“Well written and very nice way to present the idea, however, most of the corporate researcher (are) looking for suppliers who can give them a ready plate to serve, they don’t want to get their hands dirty.” – Mahmoud Aburayyyan

”Great no-nonsense summary of what market research should be, Kristen. I have worked many years on both client and supplier sides and appreciate your refreshing insights. On the client side, I had two suppliers that I trusted implicitly and try to build that kind of trust and relationship now that I am on the supplier side. Trust and teamwork are key to the success of any project.” – Doug Workman

Posted in Customer Satisfaction, Innovation in Market Research, Market Research Best Practices, State of the Research Industry, The Business of Research | Comment

People connects with readers using data-driven giveaways page

Borrowing an age-old approach to market research and data collection, Time Inc.’s People has launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands.

“We’re seeing data collected at an alarmingly high rate,” says Joseph LaFalce, executive director of business development and digital entertainment at People, according to a recent Advertising Age article. “It’s almost a focus group of our audience for product development.Surfing her favorite sites

The Poshly-managed page features a simple concept, showcasing products such as Aesop’s Resurrection Aromatique Hand Balm which site visitors can register for a chance to win after responding to a series of survey questions. So far the publication is seeing an average of 20 questions answered per second, with questions ranging from demographic inquiries to which network the respondent prefers to watch for red carpet coverage.

“I love the idea of what I can do with Poshly, which is different than a survey or some sort of research ‘ping’ a user would get,” LaFalce said in an interview with Bizwomen in December, 2014. “These insights are being collected while there’s an engaging and enjoyable user experience.”

People brings in about 20 percent of Time Inc.’s overall revenue, and with print revenue in the decline the company hopes to use the information from the surveys for product development and editorial focus. Currently there is no direct influence of the Poshly giveaways data on editorial products.

Poshly, launched in 2012, has no intentions of providing survey data to a third party, says Doreen Block, Poshly founder and CEO, according to Advertising Age.

What does this mean for editorial content of the future? LaFalce suggests that there may be a place for the platform to be used in other types of content on People, or in other Time Inc. titles. Will this MR survey data makeover give readers a chance to connect with content that is closer to their interests?

Posted in Advertising Research, Big Data, Brand and Image Research, Business and Product Development, Consumer Research, Customer Satisfaction, Data Collection/Field Services, Survey Development | Comment

Global cross-border shopping trends revealed

Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers indicate how truly global online shopping has become, according to a recent press release. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned over 9000 respondents in 17 countries and territories, as well as conducted interviews with small-and-medium businesses with cross-border operations.

With oShipping boxnline buying behavior currently representing over $1 trillion in sales per year and forecasted to nearly double in the next four years according to Forrester Research data, the findings of the paper, Seizing The Cross-Border Opportunity, are revealing. Clothing and apparel are the most popular online purchase, along with books, electronics and cosmetics. The study also found a significant part of e-commerce shopping globally involves cross-border shipments.

“This research provides deep insight into the priorities and preferences of global online customers and highlights how small and mid-sized retailers can better take advantage of the cross-border opportunity,” said Raj Subramaniam, executive vice president, global marketing, FedEx. “Knowledge about both the cultural similarities and differences in geographic markets can help businesses gain real online retail advantage.”

Global results:

  • Eighty-two percent of global respondents report making an online purchase from a merchant outside their home country. These rates vary minimally across regions from a high of 90 percent of Canadians reporting purchasing cross-border compared to a low of 59 percent of Japanese. On average, these customers reported spending about $300 on cross-border items a year.
  • Primary online shopping destinations are the U.S., China and the U.K. While shoppers indicated purchasing cross-border from all 17 international markets included in the study, the U.S., China and the U.K. were the top three exporters of online purchases. Ninety-one percent of Canadians who responded reported making their cross-border purchases from the U.S., with Latin American shoppers sourcing from the U.S. as well, including 68 percent of Brazilians who responded. Europeans have a tendency to order within the EU, although U.K. businesses ship primarily to the U.S. and Australia. Shoppers in Japan and Korea stated they purchase more frequently from the U.S. than they do from their APAC neighbors.
  • Cross-border shoppers prefer to purchase from well-known major multi-brand retailers and global online marketplaces. In fact, the majority of respondents in every country surveyed ranked major multi-brand online retailers or marketplaces as their first choice out of five business types for cross-border purchases. The findings indicate an effective way for SME retailers to enter the global arena is through online marketplaces.
  • Duties and taxes curb cross-border activity. While shipping cost and delivery time are top of mind with shoppers, over a third of global respondents cited high duties/taxes as a concern for cross-border shopping. The impact of duties and taxes was even more pronounced when researchers explored creating a standard duty-free threshold. If all online purchases under $200 U.S. dollars (localized) were duty free, 56 percent of global respondents would increase their cross-border shopping. Regionally, the hypothetical limit had the greatest impact on Latin American shoppers, with 80 percent of those respondents predicting an increase in their cross-border shopping. At the country level, 71 percent of respondents in India and 80 percent respondents in China indicated the same.


“The results of this study on global trends suggests that streamlining regulations by harmonizing duty free limits across the globe could result in a significant uptick in cross-border trade, benefiting consumers and businesses around the world,” said David Cunningham, chief operating officer and president, international, FedEx Express.

The online survey offers a glimpse into American’s cross-border shopping habits as well. Results show that 67 percent of U.S. respondents indicated they buy items online at least once a month and a little over 30 percent say they make online purchases of goods from merchants outside their country at least every few months.

What all this means for the small and mid-size businesses is they also have an opportunity to take advantage of regional differences. Most Americans in the survey look to international SME retailers for specialty and unique items. In fact 51 percent of Americans vs. 34 percent of global respondents cited it was the availability of specialty/hard to find items as a reason for shopping cross-border.

Americans also indicated a greater interest in international cross-border shopping where the experience provided simple exchanges, guaranteed costs at check-out including duties and taxes, and free returns.

In a world of globalized shopping, cross-border e-commerce appears destined to grow exponentially, benefiting small and mid-size businesses and consumers with exciting and expanding opportunities.

Findings are based on Seizing The Cross-Border Opportunity, a commissioned study conducted by Forrester Consulting on behalf of FedEx, December 2014 and a commissioned survey conducted by Forrester Consulting on behalf of FedEx, August 2014. More details about the study are available here.

Posted in Business and Product Development, Consumer Research, International Research, Market Research Findings, Retailing, Shopper Insights | Comment

Cupid’s arrow encourages American shoppers

Cupid has some tricks up his (non-existent) sleeve this year with plans to shower Americans with jewelry, candy and a special night out. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on candy, flowers, apparel and more, up from $133.91 last year. Total spending is expected to reach $18.9 billion, a survey high.Cupid

“It’s encouraging to see consumers show interest in spending on gifts and Valentine’s Day-related merchandise – a good sign for consumer sentiment as we head into 2015,” said NRF president and CEO Matthew Shay. “Hoping to draw in eager shoppers, retailers will offer unique promotions on gifts, meal options at restaurants and even experiences.”

While most (53.2 percent) plan to buy candy for the sweet holiday, spending a total of $1.7 billion, one in five (21.1 percent) plans to buy jewelry for a total of $4.8 billion, the highest amount seen since NRF began tracking spending on Valentine’s gifts in 2010.

Additionally 37.8 percent will buy flowers, spending a total of $2.1 billion, and more than one-third (35.1 percent) will spend on plans for a special night out, including movies and restaurants, totaling $3.6 billion. Celebrants will also spend nearly $2 billion on clothing and $1.5 billion on the gift that keeps on giving: gift cards.

The survey found nine in 10 (91 percent) plan to treat their significant others/spouses to something special for the consumer holiday, with plans to spend an average of $87.94 on them, up from $78.09 last year. Additionally, 58.7 percent will spend an average of $26.26 on other family members and $6.30 on children’s classmates/teachers.

A record one in five (21.2 percent) say they will include Fluffy and Fido in their Valentine’s Day plans, looking to spend a mere $5.28 on average – which equates to a whopping $703 million on pint-sized gifts of all varieties.

“It’s great to see consumers coming out of their shell this year, looking to spend discretionary budgets on those they love once again, though I fully expect many to continue to look for ways to cut costs where they can,” said Prosper’s principal analyst Pam Goodfellow. “While many will splurge, some will still look for simple and affordable ways to show their appreciation for friends and family and celebrate in a way they are most comfortable with.”

Discount (35.2 percent) and department stores (36.5 percent) will be among the most visited locations for those looking for the perfect Valentine’s Day gift, as will specialty stores (19.4 percent) and florists (18.7 percent). One-quarter (25.1 percent) say they will shop online and 13.3 percent will shop at a local or small business to find something unique for their loved one.

It seems women are in for the biggest treat this Valentine’s Day. Men will spend nearly double what women plan to spend ($190.53 versus $96.58 on average, respectively.)  Additionally, adults 25-to-4 will outspend other age groups at an average of $213.04; 35-to-44-year-olds will spend an average of $176.21 and 18-to-24-year-olds will spend an average of $168.95.

The NRF’s 2015 Valentine’s Day spending survey was designed to gauge consumer behavior and shopping trends related to Valentine’s Day. The survey was conducted for NRF by Prosper Insights and Analytics. The poll of 6,375 consumers was conducted from January 6-13, 2015 and has a margin of error of plus or minus 1.3 percentage points. View complete survey results for more information.

Posted in Advertising Research, Consumer Research, Market Research Findings, Shopper Insights | 1 Comment

Super Bowl fans plan to splurge for game day

The most widely watched sporting event of the year will draw an estimated 184 million viewers when the Seattle Seahawks return to the Super Bowl after last year’s win to face the New England Patriots on Sunday, February 1, for Super Bowl XLIX. According to NRF’s Super Bowl Spending Survey conducted by Prosper Insights and Analytics, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.*

“With renewed confidence in the economy and the outlook Footballfor 2015, consumers are looking forward to some good old-fashioned fun with their friends and family to celebrate the big game,” said NRF president and CEO Matthew Shay. “Retailers will take full advantage of the expected traffic from avid fans by making sure they have adequately invested in décor, party food and accessories and other Super Bowl-related inventory.”

Of the 75.8 percent planning to watch the game, nearly eight in 10 (79.3 percent) will purchase food and beverages, 10.8 percent will buy team apparel or accessories and 8.8 percent will splurge on new televisions to watch the game at home.

According to the survey, the nearly 43 million viewers planning to host a Super Bowl party should expect a full house as one-quarter (25.9 percent) of those surveyed say they plan to attend a party to celebrate the big game with friends and family. Bars and restaurants can also expect a good turnout on February 1 with more than 13 million viewers planning to head out to watch at their favorite local spot.

Nearly half of viewers (46.8 percent) say that the game itself is the most important part of the day, and nearly one-third (41.3 percent) of those planning to watch say that the most important parts for them are the commercials and hanging out with friends and family. Additionally, a record 11.9 percent of viewers this year say the most important part of the Super Bowl for them is the half-time show.

While all age groups agree the game itself is the most important part of Super Bowl Sunday, the survey also found differences among specific age groups when it comes to the importance of commercials, the half-time show and seeing friends and family. According to the survey, one in five (22.8 percent) 18-to 24-year-olds say the most important part of the game is the commercials, the highest of any other age group, and 25-to-34-year-olds say getting together with friends is the most important part of the day (15.4 percent), highest among all the other age groups.

While more than three-quarters (77.1 percent) of viewers say they look at Super Bowl commercials as entertainment, others feel that the commercials make them more aware of the advertiser’s brand (20.1 percent). For those who do not have favorable opinions of the commercials, many think the advertisers should save their money and pass the savings along to the consumers (16.6 percent) and 9.7 percent say the commercials make the game last too long.

“More viewers than ever are planning to tune in on game day this year as these connected consumers reach to multiple channels to join in with other fans and follow their favorite national brands,” said Prosper’s principal analyst Pam Goodfellow. “Beyond the game, viewers will use this day to catch up with friends and family and treat themselves to their favorite game day treats.”

Millennials will show their spending power this year for the Super Bowl: young adults ages 18-24 plan on spending an average of $95.92; those ages 25-34 and 35-44, however, will spend slightly more at an average of $101.54 and $102.82, respectively.

More survey details can be found here.

* Total spending is extrapolation of U.S. population ages 18 and above.


Posted in Advertising Research, Brand and Image Research, Consumer Research | Comments Off

Super Bowl commercial myths, exposed

football; american; american footbal; party; snacks; super bowl;

As Americans gear up for Super Bowl XLIX, many are looking forward to one thing: commercials. Data from Ace Metrix provides insights from the past five games, breaking down the biggest Super Bowl ad myths and facts. The study has tracked 263 Super Bowl ads in the past five years.

Myth: Sex sells. Many Super Bowl ads really turn up the heat (e.g. David Beckham for H&M).
Fact: Super Bowl ads with sexual themes can be a big turn-off for consumers. Sexy Super Bowl ads score about 8 percent lower overall than ads without sexy themes (average from last five Super Bowls).

  • Seven out of 10 GoDaddy Super Bowl ads (from 2010-2014) can be categorized as sexual. One of GoDaddy’s most memorable sexy ads is “Perfect Match.” Four percent of the survey respondents from that ad called it sexy.

Myth: Celebrities sell. Super Bowl ads are often celebrity-laden.
Fact: Celebrities can often be polarizing but when it comes to Super Bowl ads, ads with celebrities typically score.

  • While celebrities make appearances in one-third of all Super Bowl ads, only one of the top 10 highest scoring ads of the past five years includes celebrities. RadioShack generated the fourth highest scoring ad of the 2014 game and fourth highest scoring for the past four years. The ad featured not one but a full cast of characters from the 1980s to effectively make fun of itself and announce a new launch of the stores. The celebrities in this case – Hulk Hogan, Mary Lou Retton, Alf, Chucky, Cliff from Cheers and a slew of other time-stamped characters – were used to parody the company rather than to endorse the brand or leverage current day celebrity power to earn brand buzz.


Myth: A brand’s Super Bowl ad must be funny to get attention.
Fact: Last year, there was only a two-point (0.3 percent) difference between Super Bowl ads with humor and those without humor. While humorous ads can be a big win with consumers, going for an emotional story can also be a winning path. In fact, many of last year’s top Super Bowl ads chose non-humorous paths.

  • Budweiser’s “Puppy Love” and Hyundai’s “Dad’s Sixth Sense” went emotional to gain consumer attention, earning the second highest scores of last year’s Super Bowl. However, RadioShack’s “Good Bye 80s” (a humorous ad) came in fourth with Doritos’ ads not too far behind.


Myth: Super Bowl ads are over-hyped.
Fact: On average, over the last five games, Super Bowl ads actually score over 3 percent higher than every day ads. Last year, 2014 Super Bowl ads scored 4 percent higher than the average 2014 ad.

  • It’s quite common for some Super Bowl ads to become the best in their category for the entire year. For instance, Budweiser’s “Puppy Love” is the highest scoring Beer ad of all 2014. Likewise, Hyundai’s “Dad’s Sixth Sense” was the highest scoring luxury auto ad of last year.

Posted in Advertising Research, Brand and Image Research, Consumer Research, Market Research Findings, Television Research | 1 Comment

Transforming outdated stores: a strategic marketing investment

Remodeling retail stores boosts sales to new customers by almost 50 percent new research from Monash University has found. According to a report by Marketingmag.com.au, the study, conducted by Tracey Dagger and Peter Danaher of Monash University’s department of marketing, found that after remodeling the retail environment, sales to new customers increased by up to 44 percent, while sales to existing customers increased by 7 to 10 percent. These additional benefits persisted for at least a year following the remodel.

Other findings included:

  • new customers to the remodeled stores increased from 13 percent to 17 percent;
  • new customers visited the remodeled stores 16 percent more than before; compared with a 2 percent increase for existing customers; and
  • new customers increased their spending by 14 percent, whereas existing customers did so by 7 percent.


New customers had much higher perceptions of the remodeled stores’ retail environments shopping (including atmosphere and layout), service quality and customer satisfaction than existing customers. But the study found no difference in short-term behavioral intention.

Dagger recommended that managers view store remodeling as a strategic marketing investment rather than “a necessity to endure.”

“The in-store experience continues to have high relevance; retailers must keep their appearance modern, fresh and in line with that of competitors. The look, feel and mood of a firm’s retail or service environment are unique and crafted purposefully to contribute to the brand and ultimately, its profitability,” she said.

On average, retailers remodel their stores every seven to 10 years.

The researchers collected information at two different retail stores before and after remodels in order to draw their conclusions.

Study one looked at an equipment retailer and service provider in a worldwide industry worth $100 billion annually. Its store remodel involved moving the retail servicescape into a previously unused area of the store including opening the store via a different door. It took about one month to complete.

Before the remodel, immediately after and 12 months after, customers to the store were given surveys to complete either in-store or return via postage paid envelope. 1666 customers were surveyed.

The second study looked at a large department store in a shopping mall of a major metropolitan city, with combined annual sales of more than $3 billion. This store’s remodel was much more significant than the first, as was its data collection method.

The store’s outdated decor underwent an eight-month transformation including a redesigned store layout, new lighting, floor coverings, decor, furniture, fixtures and fittings, upgraded fitting rooms, parents room and employee areas, redecorated and painted walls and ceilings, remodeled kiosks and retrofitting heating and air conditioning systems.

The study also compared another of the retailer’s stores as a control store, since the remodel caused significant disruption to the store during the eight months and to account for external factors including seasonality, advertising and promotions. The control store was in a similar suburb, of a similar outdated condition, with similar products, sales and customers.

Rather than handing out surveys to collect a sample, the study used data from the retailer’s loyalty program, of which 70 percent of customers are a member, to collect a census of all transactions 12 at both the treatment and control stores for 12 months before remodeling, eight months during and 12 months after (May 2010 to December 2012).


Posted in Brand and Image Research, Consumer Research, Data Collection/Field Services, Retailing, Shopper Insights | Comments Off

Photo recap from Cocktails with Quirk’s in Boca Raton!

We’ve had a blast hosting Cocktails with Quirk’s, a series of free events for researchers to network with their peers in a casual, comfortable environment. Our next party will be on Monday, February 23, in the New York Marriott Brooklyn Bridge Expo Hall after the first day of The Quirk’s Event.

But before we jump into 2015, we wanted to share some photos of our Boca Raton, Fla., event, which took place at the Biergarten on October 20th in conjunction with The Market Research Event.

Many thanks to Nelson Davis of AIP for photographing the event. Click here to view the rest of the photos.


Cocktails with Quirk's Cocktails with Quirk’s



 Cocktails with Quirk’s Cocktails with Quirk’s

Posted in The Business of Research | Comments Off